Splash re-launches first stand-alone store in Riyadh's Olaya District

High-street retailer Splash recently re-launched its first stand-alone store in Riyadh's Olaya District on Friday, introducing the Uni-brand concept that brings together all the in-house portfolios under the brand name Splash but divided into categories like Splash Youth, Splash Smart, Splash Accessories, Splash Beach, Splash Vintage, Splash Active, etc. The new store layout lays emphasis on the women's and children's section on the ground level, while the men's section has been shifted to the mezzanine.
Raza Beig, CEO, Splash & ICONIC, said, "We are constantly adapting and expanding to meet the demand and recognize the burgeoning fashion interests. Our aim to achieve proximity to our fashion savvy clientele pushed us to revamp the store, and with the introduction of the Uni-brand concept we aim to provide shoppers with an easy access and better understanding of our collections."
Currently the store displays the recently launched Winter collection from both Splash and the international brands of Smiley World, UMM, Kappa, Being Human, ELLE and Lee Cooper. Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 120 Splash stores and 50 branded boutiques across 10 countries.
In-house designed collections include Ms, Nexus, Retro, ZYNC and Scarlet, while Splash's international portfolio comprises international brands like Lee Cooper (European denim brand), Arrow (American apparel brand), Bossini (Hong Kong-based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf and lifestyle brand), UMM (Italian music inspired brand), Zodiac (the business shirt and tie brand) and Smiley World among others.
A brand, which constantly believes in raising the bar, Splash is acknowledged as a trendsetter in the region. Splash has also received several significant industry accolades.