Special An employee of Chinese tech giant shows an augmented reality system that allows customers to virtually try on clothing at shops. (AFP/File Photo)

Why Saudi Arabia has a head start in augmented-reality tech

  • To mark Saudi National Day, Snapchat allowed users to explore six of the Kingdom’s hidden cultural gems through AR
  • Smartphone ownership per head is extremely high in Saudi Arabia, making it an ideal place to adopt and market AR
By Caline Malek ·