digital marketing

Mehdi Moutaoukil, L’Oréal Middle East’s chief marketing officer (L) spoke to Arab News about digital marketing at the brand. (Supplied/Shutterstock)

L’Oréal Middle East moving toward digital and data-driven marketing

  • Global cosmetics company delivers triple-digit growth with e-commerce compensating for almost half of the brick and mortar losses, CMO says
By Zaira Lakhpatwala ·