Vestel arrives with innovative home appliances, electronics

Vestel, an international brand in the field of home appliances and electronics, has launched its business in Saudi Arabia, thereby reaching a total number of 139 export markets distributed around the world.
Vestel has selected Zonik company to be the strategic partner and official agent of its brand and products in the Saudi market, ensuring that the international leading expertise of Vestel, combined with Zonik’s distribution leadership and expertise in KSA, will create an integrated partnership that is able to achieve the highest levels of success and earn the satisfaction of its valued customers in Saudi Arabia.
Wajeh Beiruty, GM of Zonik, said: “We are delighted to add Saudi Arabia to the group of markets in which the international products of Vestel are available, and this is due to our full awareness of the importance of this market, in terms of its consumers’ assessment of high quality products, and their meticulous and precise selection when it comes to dealing with matters related to lifestyle and extravagance.”
Vestel will be present in major showrooms around Saudi Arabia, regarding which Vestel’s AGM Eren Ataman noted that the company has targeted raising the number of its points of sale in Saudi Arabia to more than 200 during 2013, assuring that Vestel, the leading brand name in the home appliances and electronics industry, will be present in more than 1,300 points of sale spanning 12 countries in the area surrounding Saudi Arabia.
In addition, Eren Ataman announced the arrival of a variety of unique products developed by Vestel to suit the customer expectations and technological innovations of Saudi Arabia, clarifying that the success which Vestel achieved in the nearby region was a result of entering the new markets after conducting intensive studies and strategic plans which commensurate with the nature of these targeted markets.