Also known by the acronym BLVD RUH, Boulevard Riyadh City is an open entertainment and recreational area in the Kingdom's capital. Approximately 900,000 square meters in size, The Boulevard — as it is also simply called — is located in Riyadh City's Hittin neighborhood. It is one of the designated sites for the annual Riyadh Season entertainment festival.
The Boulevard features attractions such as the Square sub-zone, a replica of New York's Times Square; the Trocadero, inspired by London's Coventry Street; and the Takenda center. For Riyadh Season this year, The Boulevard will open its new Japa Mura, a Japanese village supported by Saudia, the flag carrier of Saudi Arabia.
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