Bold, bright color core attribute of new Nautica watch collection

Bold, bright color core attribute of new Nautica watch collection
Updated 04 July 2012
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Bold, bright color core attribute of new Nautica watch collection

Bold, bright color core attribute of new Nautica watch collection

Color is as natural to Nautica as the sun and the sea. Inspired by sundrenched beaches, tropical seascapes and endless summer days, the Nautica brand's heritage is a palette of vivid color.
This year, bold, bright color is the focus of the captivating BFD 100 collection.
Available in multifunction and date only designs, each BFD 100 features an eye-catching, colored resin strap that makes a bold fashion statement. The engaging designs are sporty and functional with authentic dive style details, including a turning top ring with oversized numbers, a sport dial with luminous option, and large luminous hands and markers that match the strap color.
The BFD multi features a Japanese multifunction movement with day, date, and 24-hour subdials, and boasts a mega-sized 50mm case, while the date only version showcases a big date window at 6 o'clock in slightly smaller 46mm case. Both are water resistant up to 100 meters.
Signature details include open-design hands with luminous arrow tips that provide a quick read in any environment and the J-Class sail etched on crown. But the real story is the bright colors. The multi is available in black, orange, yellow, navy blue, sea blue, lime green, purple and while the date adds fuscia, to the spectrum of choices.
Bold, bright color is a core attribute of Nautica Watches. It's part of the heritage of our functional, fashion-driven sport watches. You can't think about Nautica without thinking color, claims Linda Calvert, VP Global Brand Management.
Introduced in 1994, Nautica Watches for men and women combine distinctive styling, bold colors and unique design. Inspired by sailing, Nautica functionality reflects an energetic lifestyle that appeals to consumers around the globe. Nautica Watches fuse the best of classic American style with the latest in technical innovation.