Al-Esayi Electronics Co. Ltd.'s headquarters announced that the company is now the Kingdom's sole Hoover agent, a major American floor care manufacturer in a press conference at the headquarter of Al-Esayi said on Tuesday.

Senior officials from Hoover visited Jeddah to brief on its corporate strategies and services as well as the cutting-edge features spanning across its product range.

Majd Mjbour, executive director of Al-Esayi Electronics Co., said: "Al-Esayi Electronics Co. Ltd. has always been keen to adopt the latest strategies to guarantee its success in representing world-renowned companies like Hoover. We are guardedly confident that Hoover's floor care products will witness a significant growth in demand in the near future due to its strong reputation for quality excellence and its competitive prices matched with the excellent sales and after-sales services that served by Al Esayi Electronics Co are guaranteed to give it a lofty position in the local market."

Mjbour emphasized on awareness among the public of Saudi Arabia to switch to floor care technology for cleaning and hygiene of the homes because it purifies the whole place, which is better than just vacuum cleaners.

Hanan Fraiji, Hoover's senior business development manager, stated: "We consider Saudi market a strategic one and consider it vital to our growth and sustained presence in the MENA region. After careful consideration, we have decided Al-Esayi Electronics Co. Ltd. to be the most suitable candidate in representing our products as they are deeply passionate about their mission and have an extensive track record marked with success."

Hoover is stated to have rapidly expanded since its inception in 1907 in North Canton, Ohio and boasts a rich and broad history of innovative product achievements. Aspiring to be Saudi Arabia's number one provider of floor care products, Hoover items will be showcased in Al-Esayi Electronics Co. Ltd. showrooms.