APCO Worldwide has appointed Mohammad Kamal as a regional creative practice lead who will elevate its multimedia content capabilities to offer clients a full suite of creative services, announced Mamoon Sbeih, APCO Worldwide’s MENA president. The appointment of Kamal, a multi award-winning creative industry leader, complements and fortifies APCO’s globally established artificial intelligence and digital capabilities.
“We are proud to welcome one of the region’s creative driving forces to lead our creative practice,” Sbeih said. “In today’s always-on world, creative storytelling is part of the fabric of communications practice. Kamal’s relentless pursuit of his art form will provide an invaluable boost to the ways our clients can engage with the public, their stakeholders and wider audiences, as we fortify our creative capabilities with a truly 360-degree offering.”
“It’s an exciting time to be joining one of the world’s most highly esteemed communications firms,” said Kamal.
“With the world undergoing a reset in so many areas, a range of new, creative ways to communicate across the spectrum of industry and business has emerged, and I’m thrilled to be starting this era of creative and digital storytelling with a professional team as respected and inspirational as APCO Worldwide.”
