Danube Group, the UAE’s largest diversified conglomerate, has entered the media industry with the re-launch of film and celebrity magazine “Filmfare Middle East.” The launch event was held on March 30 at the Raj Mahal Theatre, Bollywood Parks, Dubai.
It was attended by stars from Indian and Pakistani cinema such as Deepika Padukone, Karan Johar, Fawad Khan, Mehwish Hayat, Manish Malhotra, Jackie Shroff, and Dia Mirza along with Rizwan Sajan, the founder and chairman of Danube Group, and the crème de la crème of Dubai.
Singers Armaan Malik, Aman Malik, Usha Uthup and Bappi Lahiri performed on stage while comedian Bharti Singh got the crowds to laugh out loud. A number of stars paid tribute to veteran actress Sridevi who passed away in Dubai in February.
Covergirl Padukone unveiled the cover of the magazine at the event.
Sajan said: “Filmfare Middle East is a cult brand and it was my dream to revive this brand. We started this venture because we believed that this magazine holds an essence for cinema and has a huge readership among its target audience. We’re grateful to our readers and advertisers for their loyal support. Hope, the magazine will keep the same old spirit.”
He added: “I would like to personally thank each star for taking out time from their busy schedule. Additionally, kudos to my whole team to leave no stone unturned for this fabulous event.”
The new avatar of the magazine will be catering predominantly to the large Asian expatriate population in the UAE and the GCC, as well as Arabs who love the cinema and celebrities.
The Danube Group traces its origin to Danube Building Materials. Established in 1993, the company provides more than 25,000 products in stock and in-house value-added services across its showrooms in the Middle East and India.
