Electrolux Group and Juffali Air Conditioning & Home Appliances Company (JAHACO) Tuesday held a dealer meeting with their retail partners in Riyadh, where they renewed their commitment on the brand Frigidaire in the Kingdom. Electrolux Group, owner of the Frigidaire brand worldwide, took the opportunity to reinforce its focus with the country and the region.

Frigidaire held a business seminar in Riyadh with its key Saudi distribution chain. At the event, attended by 200 Saudi business partners, both parties explained their ongoing commitment to the Saudi market, which is the number 1 priority of the brand across the GCC.

Speaking at the seminar, Hani Ramadan, business manager for Saudi Arabia for Frigidaire, said: “I am confident that our renewed ranges of laundry, kitchen and cooling will be highly successful in the Kingdom, thanks to the continued commercial support of JAHACO.”

After the event, Naim Naim, GM, JAHACO, said: ‘We are very excited to continue partnering with the Frigidaire brand in bringing the best quality, American-designed products to the demanding Saudi market.”

The gathering also served to showcase the launch of the new high-efficiency top-load washer and companion dryer product range by Frigidaire. Both are built with dependable quality and stylish design and key technological developments like precision fill, wave water wash and one-touch wrinkle release. These innovations, together with a 7-year motor warranty, will help Saudi households manage all their clothes washing requirements with confidence.

Frigidaire claims to be the first brand in the world to introduce the electric self-contained refrigerator over 95 years ago. Since its inception in 1918, Frigidaire has continued to be a pioneer in the new era of electrical refrigeration.

As a result of its advancements in this area, the name Frigidaire quickly became synonymous with refrigerators, and consumers began to refer to their refrigerators as ‘‘The Frigidaire” or “fridge.”