Samsonite Group, a worldwide leader in travel solutions over the last 100 years that has factories in Belgium, Hungary and India, finds the Middle East the fastest growing market for its products.
"We sell 60 million units annually," Ramesh Tainwala, president of Samsonite for Asia Pacific and Middle East, said, adding that the company enjoys a market share of 65 percent in the branded segment in the Saudi market.
Durability, reliability and innovation are key focus areas for Samsonite, he said.
"We spend 1.5 percent on research and development annually and our global sales are around $ 1.8 billion," said Tainwala, adding that the company has acquired brands including luxury the US Harman and the casual bag High Sierra.
The acquisition of High Sierra is expected to strategically extend Samsonite's brand portfolio in the casual outdoor and sport segments of the global luggage market.
With the acquisition of Hartmann, Samsonite aims to reinvigorate the brand to generate growth by expanding global distribution, launching flagship retail stores across the globe, enhancing the brand presentation at retail and revitalizing the product offering.
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