Etihad Etisalat (Mobily) has announced it will launch iPhone X on Friday across all its main outlets.

The new smartphone features “a revolutionary new design with a stunning all-screen display.”

iPhone X was available to pre-order from Oct. 27 on Mobily website.

The telecom giant is offering Apple’s latest products including the new generation iPhone 8 and iPhone 8 Plus at competitive prices.

An iPhone X launch event at Mobily will also take place on Friday.

Ahmed Aboudoma, CEO of Mobily, said: “Mobily is committed to maintaining its market leadership by meeting customer expectations and offering the latest services and products in the telecommunications industry. Customers will soon enjoy the revolutionary iPhone X experience with the support of our distinguished 4G network.”

iPhone X, the “future of the smartphone,” features an all-glass and stainless steel design with a 5.8-inch Super Retina display, A11 Bionic chip with neural engine for powerful machine learning, augmented reality and immersive 3D gaming experiences, wireless charging, an improved rear camera with dual optical image stabilization and Face ID, enabled by the new TrueDepth camera.

The TrueDepth camera that enables Face ID brings Portrait mode with Portrait Lighting to the front camera for selfies with a depth-of-field effect and enables Animoji, which captures and analyzes over 50 different facial muscle movements to bring emoji to life in a fun, new way. The redesigned rear camera includes a new color filter, deeper pixels and an improved Apple-designed image signal processor. The all-glass front and back on iPhone X feature the most durable glass ever in a smartphone in two finishes, silver and space grey.