Nissan Monday unveiled plans to build on its 60-year history in the Kingdom by renewing the bond with its people through an ambitious growth program. Unveiled in Riyadh, Nissan outlined a structured growth strategy spanning the next four years. The announcement encompassed all key aspects of the brand’s offering, approach, objectives and initiatives.

Speaking to media, Trevor Mann, chief performance officer and EVP, Nissan Motor Company, said: “Nissan’s global mid-term plan, Power88, is to reach eight percent operating profit and eight percent market share by FY16. Saudi Arabia is a strategic part of this plan, making it a highly valued market for Nissan. In order to service at best Nissan customers across the country, our plan is to strengthen our position with a direct presence through the establishment of a Saudi-based Nissan distribution joint venture company.”

Toru Hasegawa, corporate VP, Nissan Motor Company, said: “Our ambition for the Kingdom is clear — we must grow rapidly through the brand’s direct presence to best serve our customers’ needs in this very important market.”

Samir Cherfan, MD, Nissan Middle East, said: “To underline our commitment, we will immediately bring the best of Nissan to Saudi Arabia. That starts with the opening in Riyadh of Nissan’s first new retail concept globally — our groundbreaking showroom.”

Implementation of the first phase of Nissan’s plan has already begun following the appointment of Alissa Auto in September.