Panda Retail Company recently launched its new digital initiative, Colorful Life, aimed at improving public health and raising the awareness of all segments of the society about the importance of leading a healthy lifestyle.
The initiative comes in line with Panda’s CSR program that focuses on educating the public about healthy eating habits and providing health tips.
Developed by a group of highly skilled nutritionists, Colorful Life provides personalized health assessment for subscribers under four main criteria: Public health, body mass, physical exercise and diet plan. Upon entering the required information, the subscribers are offered health tips and diet plans that can help them improve the quality of their lifestyle.
Based on their height and weight, subscribers can get to know their body mass index, whether they have the perfect weight or whether they are obese.
The initiative is part of the Be Healthy program, a CSR project launched by Panda in 2013 to reduce the risks of lifestyle diseases such as diabetes and obesity in the Saudi society. Panda implemented the program to raise public awareness about the preventive measures required to protect the society against these diseases.
Sahsooh, the face of Panda’s Be Healthy CSR program, gives the campaign a human element that people can relate to. It aims to deliver important health tips on social media websites.
“Raising public awareness about the need to lead a healthy lifestyle is one of Panda’s top priorities as part of its commitment to its CSR role,” commented Panda Retail Company’s Chief Marketing Officer Ahmed Omar Munshi.
Be Healthy program has so far released over 400 health tips and over 50 short healthy recipe videos in the social media channels (Facebook, Twitter, Instagram) as well as other media platforms.
Panda forms the Retail Division of the Savola group of companies.
The initiative comes in line with Panda’s CSR program that focuses on educating the public about healthy eating habits and providing health tips.
Developed by a group of highly skilled nutritionists, Colorful Life provides personalized health assessment for subscribers under four main criteria: Public health, body mass, physical exercise and diet plan. Upon entering the required information, the subscribers are offered health tips and diet plans that can help them improve the quality of their lifestyle.
Based on their height and weight, subscribers can get to know their body mass index, whether they have the perfect weight or whether they are obese.
The initiative is part of the Be Healthy program, a CSR project launched by Panda in 2013 to reduce the risks of lifestyle diseases such as diabetes and obesity in the Saudi society. Panda implemented the program to raise public awareness about the preventive measures required to protect the society against these diseases.
Sahsooh, the face of Panda’s Be Healthy CSR program, gives the campaign a human element that people can relate to. It aims to deliver important health tips on social media websites.
“Raising public awareness about the need to lead a healthy lifestyle is one of Panda’s top priorities as part of its commitment to its CSR role,” commented Panda Retail Company’s Chief Marketing Officer Ahmed Omar Munshi.
Be Healthy program has so far released over 400 health tips and over 50 short healthy recipe videos in the social media channels (Facebook, Twitter, Instagram) as well as other media platforms.
Panda forms the Retail Division of the Savola group of companies.
