A leading provider of enterprise business software and services for global manufacturing companies announced that Saudia Dairy and Foodstuff Company (SADAFCO) has selected QAD DSCP (demand and supply chain planning) to improve its forecasting and optimize its supply chain.

Based in Jeddah, SADAFCO locally produces, imports, distributes and markets a wide range of food products throughout the Middle East.

Established in 1976, the company is a leader in the Middle East in the milk, tomato paste and ice-cream categories, marketing its core products under its flagship brand Saudia.

SADAFCO has had a business relationship with QAD since 2010 and has used QAD Enterprise Applications for ERP since 2015. Forecasting, however, remained spreadsheet-based and not integrated with ERP, resulting in a lack of information needed to accurately plan inventory and production.

QAD DSCP consists of several solutions, for example Demand Planning, Production Planning, Distribution Planning and Procurement Planning. SADAFCO will initially implement Demand Planning at its headquarters in Jeddah in 2016. It will then roll out Production Planning, Distribution Planning and Procurement Planning in subsequent projects allowing it to manage its three manufacturing sites and 24 distribution centers with a single integrated solution.

SADAFCO anticipates that QAD DSCP will reduce costs and inefficiency throughout its supply chain by assisting SADAFCO.

“We were using spreadsheets to do the majority of our forecasting and it was not providing the level of accuracy we needed,” said Pat O’Toole, SADAFCO’s manager, planning and supply chain systems.

J.C. Walravens, QAD SVP of Europe, MEA, commented: “When a leading regional player the size and stature of SADAFCO chooses to implement our entire DSCP solution, it is a sign that we are on the right path. F&B manufacturers face a unique set of challenges that can result in significant changes in consumer demand.”