Toys ‘R’ Us chooses KAEC as key distribution hub

King Abdullah Economic City (KAEC) and Toys ‘R’ Us have signed a development lease contract for a 35,017 square-meter-plot in Phase 1B of the Industrial Valley where the famous toy retailer will build a distribution center that will be the hub for its expansion plan in Saudi Arabia and will ultimately create job opportunities in Toys “R” Us stores across the Kingdom.
“We are very happy to welcome Toys “R” Us to join the fast increasing number of local and international market leaders who have chosen KAEC Industrial Valley as the base from which to grow their market share in Saudi Arabia and the Middle East,” said Ahmed Linjawy, president of industry and city Services in KAEC.
Linjawy added: “KAEC supports investors and venture capitalists willing to invest in the Industrial Valley with a variety of owning and long-term leasing options. This enables them to benefit from many of the main services offered by the city.”
Omar Bakkar, GM, Toys “R” Us, said: “Choosing the Industrial Valley for the site of our distribution center is a key part of our five-year expansion plan to increase our market share in the Kingdom. Given the prime infrastructure and the excellence of the facilities and amenities, the deciding factors were the strategic location and logistical advantages that make KAEC the ideal location for our new Saudi hub.”
KAEC is one of the largest and most important economical projects run by the private sector in the Middle East, it covers a total area of 168 million sq m along the coast of the Red Sea.
Through its Industrial Valley KAEC has succeeded in attracting more than 50 national and international industrial companies.