Sofitel Hotels to manage 5-star property in Jeddah

Representatives of Al Tamiuz Hotels & Resorts, the hospitality business unit of a large and diversified Saudi company owned and managed by the Al-Harith family, has appointed Sofitel Hotels, the luxury brand of French Hotel Group Accor, to be the manager of their 5-star property in Jeddah.
They have gathered in Dubai to commemorate the signing of a management contract for the Sofitel hotel in Jeddah, in the presence of Accor Middle East Management and Robert Gaymer-Jones, CEO of Sofitel worldwide.
Set in a prime location on the city corniche with a full sea view, and an easy access from the airport, the new Sofitel Jeddah enjoys a great visibility by being one of the main landmark high-rise towers of the corniche.
With its location and facilities, the 5-star luxury hotel will have the capability to combine a diversified mix of clientele, with a main target of international business clientele and secondary targets, including the MICE segment and domestic leisure guests (due to location on seaside).
The Sofitel Jeddah, which is currently in advanced stage of finalization, is expected to open in 2014.
With its 189 rooms and suites, the hotel will offer to its guests a rich program of facilities, with a strong emphasis on F&B and banqueting.
“Our partnership with Accor, who has a strong presence in Saudi Arabia, will form an important building block to support the lasting success of our hospitality company,” said Sharif Al-Nayil Al-Harith.

This new project is an additional development step for Sofitel in the GCC market with 8 properties, and especially in the Kingdom where the brand is already operating in Alkhobar, and has signed a flagship property in Riyadh with its opening scheduled for 2015.
“The highlight of the new hotel will be our French heritage of elegance and lifestyle with the finest of the Islamic culture and the Arabic tradition for hospitality,” said Robert Gaymer Jones, Sofitel CEO.