Giordano celebrates 20 years in region with new generation flagship store

Giordano celebrates its 20th anniversary in the Middle East this year with the official opening of its new concept flagship store at the Dubai Mall. Completely redesigned and reinvigorated, the Dubai Mall store reopening also heralds an aggressive expansion and upgrade program of Giordano stores across the region, following two decades of consistent brand growth.
The global apparel brand — known for its everyday wardrobe essentials — first arrived in the region back in 1993. From a single store in the UAE’s Burjuman Centre, Giordano has since grown to become a much-loved regional retail staple and today has 250 stores in the Gulf and across south and central Asia, Africa and eastern Europe.
So successful has the brand been that the company’s international market expansion is now being handled from the Middle East, with Giordano reaching its target of 250 stores two years ahead of projection. Recent openings include flagship stores at Red Sea Mall, Jeddah, and Mall of Dhahran in Eastern Province, Dolmen Mall in Karachi, Pakistan as well as new shops in Beirut City Centre in Beirut, Lebanon and Tblisi Mall in Tblisi, Georgia.
One reason for the brand’s success with local consumers is its consistency, and this is a quality that extends far beyond the clothes it sells.
“Looking back, I could not have predicted just how far we have come in two decades – our team, the Giordano brand, the malls, and continuous opportunities for expansion across the region. I would like to express our gratitude for the support of the government and local authorities in each of the countries in which we operate for providing us the environment needed to thrive. It is a real cause for celebration,” said Ishwar Chugani, MD, Giordano Middle East FZE and executive director of Giordano International.