Al Jazirah Vehicles debuts fresh Lincoln era with all-new MKZ in Kingdom

THE ALL-NEW LINCOLN MKZ made its debut on Thursday in Saudi Arabia at a special reveal event hosted by Al Jazirah Vehicles, the local Ford and Lincoln importer-dealer, marking a key milestone in the Lincoln brand’s reinvention.
The first vehicle from the dedicated Lincoln Design Studio, the MKZ signifies the introduction of the reinvented Lincoln brand, which will focus on attracting a new body of premium automotive customers.
“The all-new Lincoln MKZ represents the future of Lincoln in both style and substance, featuring stunning design wrapped around intuitive, purposeful technology,” said Jerry Henderson, dealer operations manager of Ford Middle East. “It is proof of our commitment to deliver a new breed of Lincolns for a new generation of Lincoln clients - vehicles that are distinctive, elegant, full of technology and a delight to own.”
Sabah Al-Kraidees, sales and marketing director of Al Jazirah Vehicles, said: “We are thrilled to debut a new Lincoln era for our customers here in the Kingdom starting with the all-new MKZ. We are confident that this new model will set the benchmark and standards of what luxury customers can expect from Lincoln moving forward.
“Our intention is to bring a whole new ownership experience to Lincoln owners, starting with truly unique features and technologies that elevate the driving experience, as well as sales and service experiences that promise to put them in a league of their own as Lincoln customers,” added Al-Kraidees.
The all-new Lincoln MKZ enters the midsize luxury segment with new offerings:
• It is the first Lincoln created by a dedicated team in its new Lincoln Design Studio

• With a sweeping profile, MKZ incorporates one of the world’s widest-opening retractable glass roofs

• Lincoln Drive Control is an intelligent system that delivers a refined ride and engaging driving dynamics. Standard Lincoln Drive Control intuitively integrates multiple systems (engine, transmission, body and chassis) to deliver totally new Lincoln driving quality

• MKZ innovations include a distinct Push Button Shift gear selector that enables flowing and architectural center console design

• A quiet, well-appointed interior is enhanced by standard Active Noise Control, genuine wood trim, full LCD instrumentation, and SYNC with MyLincoln Touch

• Class-exclusive available inflatable rear safety belts supplement eight standard airbags

The new Lincoln MKZ offers the Lane Keeping System, a suite of advanced driving aids that helps drivers avoid drifting from their lane due to distraction. Consisting of Lane Keeping Aid, Lane Keeping Alert and Driver Assist, the Lane Keeping System utilizes a mono-vision camera integrated into the rearview mirror to read the lane markers ahead.

Available radar-based (ultrasonic) driving aids further enhance the driving experience. Adaptive Cruise Control and Collision Warning with Brake Support each use a long-range radar system that scans in front of the vehicle, automatically adjusting to traffic speed and providing a visual and audible alert when a potential front-end collision is detected.

Active park assist and Blind Spot Information System (BLIS) with cross-traffic alert use multiple short-range wide-angle radar sensors. Each function provides a distinct benefit, ranging from making parallel parking easier to warning of oncoming vehicles while backing out of a parking space.

SYNC with MyLincoln Touch is standard in the new MKZ. The combined system makes it easier to use the entertainment, climate and available navigation features as well as devices brought into the car (e.g., phones, PDA, MP3 players). Twin five-way controls on the steering wheel manage essential systems, and many functions can be voice-activated via SYNC.