Lacoste celebrates 80th anniversary in Kingdom

Lacoste and Al Farouk Trading Co. celebrated the brand’s 80th anniversary by inviting their VIP customers and top media representatives to a Lacoste event at Red Sea Mall in Jeddah recently.
Lacoste has set up an open perfect space to display the brand’s story. Guests were treated to a better insight on the brand’s rich heritage and DNA, from displayed images of the founder Rene Lacoste to film clips showcasing Lacoste’s 80 years of success.
Lacoste representatives talked the guests through the Lacoste 80th exhibit, which showcased the brand’s identity and reputation that has been built upon a number of core values inherited from a history sprinkled with sports achievements and reinforced by the ideas of happiness and art de vivre. Authenticity, elegance, empathy, joie de vivre.
Guests mingled, snapped pictures with the giant crocodile, as well as enjoyed browsing the exclusive collection that has been designed for the 80th anniversary. The collection has been inspired by revisiting the timeless style of the brand and reinventing the symbols, materials and codes that epitomize "Unconventional Chic."