PEG highlights McDonald’s success story

Abdulrahman Alireza, GM & CEO of REZA Food Services Co. Ltd, the exclusive licensee for McDonald’s in the Western Region, shared the company’s recent history with the Pakistan Executive Group (PEG) through a presentation titled McDonald’s Journey of Success.
Alireza said the success of the McDonald’s brand in Saudi Arabia could not be attributed to any one thing in particular. He did emphasize, however that the journey, since its first outlet in Jeddah back in 1994, has been one that has focused on building the brand in order to build the business. “Strengthening the brand by building brand trust is essential for long-term business strength and sustained profitability,” Alireza added.
Brand trust is a vital component of this formula, Alireza said, adding: “McDonald’s consistently and relentlessly focuses on quality, food safety, and high operational standards at all times. Serving safe and high quality halal food to all our customers and providing them with a great overall McDonald’s experience is an everyday priority for all of us here at McDonald’s.”
At the same time, Alireza highlighted that being a responsible corporate citizen and “taking care of our people” are essential attributes of building brand trust. It is because of the trust that McDonald’s has built with its consumers around the world that it can proudly boast that it serves an astonishing 69 million customers daily across 119 countries.
Pakistan Consul General Aftab Khokhar, appreciated the success story of McDonald’s and invited Alireza to consider investing in Pakistan. He assured that the commercial section of the consulate would extend its full cooperation to the REZA Food Services in identifying the appropriate investment opportunities in Pakistan.
Mutahir Rizvi, president of PEG, presented a PEG shield to Alireza. The meeting was conducted by Javed Hayat Khan, VP, PEG.