TAG Heuer taps Tamer Group as distributor in Saudi Arabia

TAG Heuer SA, a Swiss luxury watchmaker which for over 150 years has pursued the boundaries between the fundamental laws of mechanics and watchmaking to become the epitome of fashion-cum-jewelry timepiece, has tapped Tamer Group of Saudi Arabia to further expand its fast-growing market in the Middle East. At present, over 5,000 luxury points of sale and 160 boutiques worldwide offer Tag Heuer watches, and the Middle East alone represents a growing significant percentage of the brand’s global business.
Today, watch brands don’t come much bigger than TAG Heuer; it is one of the most recognized brand names in the world. Part of the reason for this is a long-standing relationship with sports timing — motorsport in particular — but the brand’s continuing success lies in a collection of watches inspired by long years of watchmaking heritage.
From the Monaco to Carrera lines, TAG Heuer’s catalogue of iconic watch designs just seems to get better with age. Besides, all the boutiques has glamorous, passionate and luxury feeling around them.
TAG Heuer luxury watches have created a universal niche both for men and women, and have created an indelible mark as the most successful brand intimately associated with the world of competitive sports, partnering with the most prestigious sport teams and worldwide events.
: F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, the Automobile Club of Monaco for Monaco Grand Prix, and the new FIA Formula E Championship, the world’s top competition for electrically powered racing cars. TAG Heuer is also a partner of Oracle Team USA, 2013 champion of sailing’s most prestigious trophy, the 34th America’s Cup.
Moreover, TAG Heuer is also known for manufacturing chronographs since 1860.