New app helps improve users’ lifestyles

Trusper, an app that collects lifestyle tips from users, has gained five million users in eight months. The initial numbers look promising: Users view over 10 million tips per day, outpacing similar lifestyle apps.
And this all happened in beta, through word-of-mouth marketing.
Trusper’s tips primarily focus on health and beauty, but the service plans to expand into other categories, such as home and garden and friendship. Frequent submitters earn points that can be redeemed for gift cards and discounts at many popular stores.
The app’s users are mainly women aged 18-45.