Chinese tourists visit Sharjah Museum of Islamic Civilization

Chinese tourists visit Sharjah Museum of Islamic Civilization
Updated 06 April 2014

Chinese tourists visit Sharjah Museum of Islamic Civilization

Chinese tourists visit Sharjah Museum of Islamic Civilization

Sharjah will focus on Asian countries that currently happen to be one of the fastest growing markets in the world, Khalid Jasim Al-Midfa, director general of Sharjah Commerce and Tourism Development Authority, said while receiving hundreds of Chinese visitors on Sunday. Over 16,000 Chinese visitors will explore Sharjah for the next 10 days.
This is the largest incentive group to visit Sharjah and the UAE to date. The visit of the Chinese delegation coincides with the celebrations of Sharjah Capital of Islamic Culture for 2014.
“The Asian markets have immense potential to provide the region with a continuous supply of international tourists and contribute to the economy,” added Al-Midfa.
The contingent includes dignitaries, leaders of tourism and hospitality industry, journalists, intellectuals and regular tourists. They will travel around the emirate until April 17, with an average of 3,000 visitors a day.
Al-Midfa said Sharjah had been able to firmly establish itself in Asian markets through continuous participation in international trade exhibitions and forums of the travel and tourism industry in the region.
As part of its efforts to attract more Chinese and Asian tourists, the authority is planning to set up a full-time representative office in Beijing among a number of other measures, including year-round promotional activities and specially targeted campaigns.
Al-Midfa emphasized the importance of tourism exchange initiatives and ideas and expertise in order to boost relations between the two sides, including the key actors of the tourism and travel industry.
A group started its tour from Sharjah Museum of Islamic Civilization, which boasts more than 5,000 pieces of rare Islamic artifacts and history from all over the Muslim world.
The delegation will also visit the popular Central Souk, which was built in 1979 and contains 600 stores specializing in gold and silver jewelry, and precious and semi-precious stones.