Lacoste unveils new ‘life is a beutiful sport’ collection

An unprecedented event, reminiscent of 1,001 Nights, was held at Mall of Arabia in Jeddah, where the most notorious crocodile in modern history (Lacoste) showcased its new spring and summer 2014 collection for women, men and children.
The Lacoste new season’s refined collection was labeled "Life is a beautiful sport" after the brand’s founder Rene Lacoste, who was a dedicated sportsman and a fervent supporter of sports activities throughout, in addition to being passionate about life, creativity and beauty …
The guests, who comprised VIPs and top media people, enjoyed an eye-catching and impressive fashion show, and savored simultaneously delightful canapes and beverages with an authentic French touch and savoir faire.
Lama Kanan, MENA marketing manager of Lacoste, said: “Our NSSC reflects the lively and bright colors of nature in spring and summer seasons, and pays tribute to the forthcoming football season 2014 in Brazil through a Special Rio line – conceived and designed with the modern and chic fashion lovers in mind.”
With 12 boutiques located at exclusive locations across the Kingdom, “Lacoste is gaining in reputation and popularity. Hence, we look toward further geographical extension and coverage on the short and the long terms,” Kanan added.