Italian Design Day gives a taste of ancient Rome to Jeddawis

Italian Design Day gives a taste of ancient Rome to Jeddawis
Italian CG with representatives of Italian brands during the press conference in Jeddah on Saturday. (AN photo by Huda Bashatah)
Updated 12 March 2017

Italian Design Day gives a taste of ancient Rome to Jeddawis

Italian Design Day gives a taste of ancient Rome to Jeddawis

JEDDAH: Italian furniture has a worldwide appeal that is perhaps one of the most popular and enduring designs among collectors and casual buyers. Italy’s furniture makers since the 15th century have been influenced by the architecture of ancient Rome and the result is timeless styling.
In collaboration with the Italian Business Group and Distretto Design, Italian Design Day comes to Saudi Arabia for the first time on Sunday to showcase Italian-made products under the umbrella of the Italian Consulate General and Jeddah’s Chamber of Commerce.
Italian Design Day is sponsored by the Italian Ministry of Foreign Affairs, La Triennale and Salone del Mobile di Milano.
The Italian ambassador in Riyadh will participate in workshops during the event.
The special guest of Italian Design Day is the dean of the Design Institute of Urbino, Professor Leonardo Romei, who will be the event’s ambassador of Italian Design.
Romei will address communication and design. He will give a theoretical approach to promote and encourage the collaboration among universities in terms of student exchange, according to Italian Consul General Elisabetta Martini.
At least 11 Italian Interior Design brands will exhibit some of their most iconic pieces shipped from Italy to Saudi Arabia for the occasion.
“Our brands are already made in Italy, but we want to support and promote them in a country like Saudi Arabia,” Martini said. “It is not that easy to each a big audience.”
“We are putting together different businesses, different styles and ways of life,” said Bashar Jabban, president of Italian Business Group.
Italian high-quality products are aimed to attract Saudi buyers with sophisticated high aesthetic standards. The Saudi market is a significant market and one of the biggest markets in the Middle East, according to company representatives of B&B, Slamp and Italprogram Plus.