Saudi women drivers to receive 24/7 roadside assistance from Chevrolet

Chevrolet Middle East will help to put women in the driving seat by offering its 24/7 roadside assistance service to all female drivers in the Kingdom once the ban is lifted on June 24. (AFP)
Updated 15 June 2018

Saudi women drivers to receive 24/7 roadside assistance from Chevrolet

  • Chevrolet's roadside assistance will be available to all women regardless of the brand of car that they drive.
  • The roadside assistance program will start once the ban is lifted as part of the decree issued by King Salman.

JEDDAH: Chevrolet Middle East will help to put women in the driving seat by offering its 24/7 roadside assistance service to all female drivers in the Kingdom once the ban is lifted on June 24.
The service will be available to all women regardless of the brand of car that they drive.
Making this program available beyond the standard offer that comes with its new cars for four years, Chevrolet aims to deliver the same level of confidence to all women deciding to join the Kingdom’s driving community.
The roadside assistance program will start once the ban is lifted as part of the decree issued by King Salman.

 

 

Molly Peck, chief marketing officer at General Motors Middle East, said: “Safety is part of our very foundation at Chevrolet and we continuously work to find ways to deliver on this promise to our customers, their cars, and their security on the road, and KSA is no different. Engrained in the Saudi community for more than 90 years now, we have been a constant companion providing dependable means of transport to both men and women, which is why extending our 24/7 roadside assistance program to all women drivers in Saudi was a natural step for Chevrolet.” 
“With our #UpToMe campaign earlier this year, we greeted His Majesty’s announcement with optimism to recognize Saudi women’s new-found possibility to decide, emphasizing that from this June onwards, it’s up to them,” she said. “I am extremely proud that with this move, women exercising their choice to drive in the Kingdom can now have complete peace of mind thanks to the response, security and convenience of our 24/7 roadside assistance program, regardless of what brand of car they decide to drive.”
The regional roadside assistance program already offers 24/7 emergency services to customers across the GCC, Jordan and Lebanon.
In September 2017, a royal decree announced the end of a decades-long ban on women driving.
Saudi women nationwide are counting down to June 24 to make history and take the wheel. Some have already enrolled in driving lessons offered by five Saudi universities, while others exchanged their existing international license with a Saudi one.

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Chevrolet’s extended 24/7 roadside assistance will be available for women drivers in KSA for eight weeks from June 24. The service will include recovery after an accident, flat tire changes, courtesy transportation to get drivers home, fuel deliveries of up to 20 liters, recovery after being stuck in sand, emergency towing, and battery-jump starts.


Riyadh Season Boulevard zone opens with spectacular parade

Updated 1 min 5 sec ago

Riyadh Season Boulevard zone opens with spectacular parade

  • The Riyadh parade is thought to be the biggest parade in Kingdom to date

RIYADH: More than 1,500 performers and 25 floats took part in a parade and carnival on Thursday night that officially launched Riyadh Season’s Boulevard zone. The crowds that gathered for the fun-packed event were also treated to motorcycle displays, fireworks and other surprises.

The Boulevard lit up at 9 p.m. for the start of the 90-minute event, which featured some of the international artists who will perform as part of Riyadh Season. Afterwards, the zone’s food and drink outlets, outdoor cinema and fountain shows officially opened.

The audience watched the parade, performances and displays from specially constructed stands. Food trucks offered a selection of tasty snacks, and organizers also provided prayer rooms, toilets, first-aid stations and other facilities.

 

GEA president Turki Al-Sheikh gave an opening speech: “Our dearest people, in the beginning of this season, we welcome you and our guests in Riyadh.

“I want to share a story with you all; once upon a time, I was from a middle-class family. My mother and father would gather both their salaries to have us travel to see the world, and then we would stay in Riyadh for a year. These were our capabilities (at the time) and there was nothing to do in Riyadh. Who would've thought that we’d see all of this in Riyadh, and in our beloved country?

“This wouldn't have been possible without -of course Allah first- a person who has the qualities and vision of Crown Prince Mohammed bin Salman.”

He tweeted: “Riyadh traffic police estimated we have exceeded 600K which means ten times the capacity.”

In addition to the opening-night festivities, the Boulevard zone, which covers 400,000 square meters, will host a wide range of entertainment options and activities for all ages, including the outdoor cinema, restaurants, and sports, music and theatrical events. It has three main venues: The 22,000-seat Mohammed Abdu Theater, the 6,000-seat Abu Bakr Salem Theater, and the 2,000-seat Baker Al-Sheddi Theater.

The parade is just one of more than 100 events featuring local, regional and international performers taking place during the Riyadh Season festival, which continues until mid-December at 12 zones across the city: the Boulevard; the Front; Riyadh Car Show; Winter Wonderland; Riyadh Stadiums; the Diplomatic Quarter; Al-Muraba’a; Al-Malaz; Wadi Namar; Nabd Al-Riyadh; Riyadh Safari; and Riyadh Sahara. It has been organized with the support of Turki Al-Sheikh, chairman of the General Entertainment Authority and president of Riyadh Season.

The audience watched the parade from specially built stands. (Supplied)

The ambitious 2019 Saudi Seasons initiative, the first of its kind in the region, was launched in February and includes 11 local seasons covering most parts of the Kingdom. Designed to promote the fledgling Saudi entertainment sector and boost tourism, it is attracting some of the biggest names in world entertainment.

The Riyadh parade is thought to be the biggest parade in Kingdom to date. It follows a folklore parade at the Mawtni (My Nation) cultural event in Yanbu to mark Saudi National Day this year, and a parade during the Jeddah Season festivities in the city’s Obhur district.

The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire and performed his successful electronic show.

The musician also took to Twitter to celebrate the night and how he had had a hand in “making history,” tweeting: “A huge thank you to @Turki_alalshikh  ..... what you did for your country last night... was so special... thank you for having me... we made history.”