Start-up of the Week: Beauty app connects customers with makeup artists and photographers

Updated 19 September 2018
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Start-up of the Week: Beauty app connects customers with makeup artists and photographers

  • The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions

JEDDAH: Keeping up with the 2030 Vision and supporting Saudi women was behind the concept of the FRH app, which connects customers with professional makeup artists and photographers.
Kholoud Al-Mehdar, public relations director of FRH Application, said customers then rated and reviewed their experience with the service provider.
“The FRH app is targeting Saudi Arabia for starters, then expanding in the Middle East. The crowd-sourcing industry is ever growing in the Arabian market, and FRH is hunting that market share through connecting people who are looking for good service and cheap prices together with their targeted professionals without any subscription fees,” Kholoud said.
The FRH app offers its services in Saudi Arabia, in both Madinah and Makkah regions, and will expand to the rest of Saudi Arabia and the Middle East as the business expands.
FRH launched in January, enabling people to connect easily through instant messaging via the app and the rating service as well for the provided services. The application is free. The services that can be found through this app are for makeup, hair, hair removal, tattoo, nails, skin care and for photography.
“We had the idea almost a year and a half ago where we thought about all the problems facing ladies and beauty artists and photographers in Saudi Arabia. These problems include: Having a lot of upcoming weddings, engagements, parties and not enough time to prepare for them. Also, there are so many good makeup artists that people don’t know about and many photographers whose talents are hidden from the public,” Kholoud said.
She added that people generally did not trust those who worked individually, and for these services peers tended to provide lot of suggestions on who to choose.
“The best ones are so expensive and the cheap ones use bad-quality materials or take bad-quality pictures,” she said. “All these problems were facing women in the present time, since most of the services are now done online, people communicate and have everything done in seconds. So why not booking makeup artists and photographers online as well?
That’s when she and her team started working on the idea of FRH app to solve these problems and to help service providers and customers connect through an elegant and simple platform.
Kholoud is from Madinah, Saudi Arabia. She holds an MA in TESOL from Adelphi University and is a certified makeup artist from Make Up For Ever Academy in New York.
FRH team’s vision is to change the standard rate of service locally through providing quality service and to become a leader in the industry.


Huawei in public test as it unveils sanction-hit phone

Updated 19 September 2019

Huawei in public test as it unveils sanction-hit phone

  • Hit by US sanctions, Huawei's Mate 30 will not be allowed to use Google’s Play Store
  • Household-name services like WhatsApp, Instagram and Google Maps will be unavailable.
BERLIN: Chinese tech giant Huawei launches its latest high-end smartphone in Munich on Thursday, the first that could be void of popular Google apps because of US sanctions.
Observers are asking whether a phone without the Silicon Valley software that users have come to depend on can succeed, or whether Huawei will have found a way for buyers to install popular apps despite the constraints.
The company has maintained a veil of secrecy over its plans, set to be dropped at a 1200 GMT press conference revealing the Mate 30 and Mate 30 Pro models.
Huawei, targeted directly by the United States as part of a broader trade conflict with Beijing, was added to a “blacklist” in Washington in May.
Since then, it has been illegal for American firms to do business with the Chinese firm, suspected of espionage by President Donald Trump and his administration.
As a result, the new Mate will run on a freely available version of Android, the world’s most-used phone operating system that is owned by the search engine heavyweight.
While Mate 30 owners will experience little difference in the use of the system, the lack of Google’s Play Store — which provides access to hundreds of thousands of third-party apps and games as well as films, books and music — could hobble them.
Household-name services like WhatsApp, Instagram and Google Maps will be unavailable.
The tech press reports that this yawning gap in functionality has left some sellers reluctant to stock the new phones, fearing a wave of rapid-fire returns from dissatisfied customers.
Huawei president Richard Yu said at Berlin’s IFA electronics fair this month that his engineers found a “very simple” way to install the hottest apps without going via the Play Store.
Huawei could offer its own app store in a preliminary version, setting itself up as a competitor to the dominant Apple and Google offerings, observers speculate.
Over the longer term, the company could build out a similar “ecosystem” of devices, apps and services as the Silicon Valley companies that would bind users more closely to it.
The world’s second-largest smartphone maker after Samsung, Huawei earlier this month presented its proprietary operating system HarmonyOS, a potential replacement for Android.
The Mate 30 will not yet have HarmonyOS installed.
But it could make for a new round in the decades-old “OS wars” between Microsoft’s Windows and Apple’s Mac OS, then Android versus Apple’s iOS.
Meanwhile, Eric Xu, current holder of Huawei’s rotating chief executive chair, has urged Europe to foster an alternative to Google and Apple.
That could provide an opening for Huawei to build up Europe’s market of 500 million well-off consumers as a stronghold against American rivals.
“If Europe had its own ecosystem for smart devices, Huawei would use it... that would resolve the problem of European digital dependency” on the United States, Xu told German business daily Handelsblatt.
He added that his company would be prepared to invest in developing such joint European-Chinese projects.