Breast cancer campaigners in Saudi Arabia to focus on genetic screening

The scope of the campaign extends to many regions of the Kingdom in conjunction with World Breast Cancer Awareness Month. (SPA)
Updated 03 October 2018

Breast cancer campaigners in Saudi Arabia to focus on genetic screening

  • The association is teaming up with 17 universities and educational institutes, 31 clubs and health centers, and 40 hospitals and laboratories between Riyadh and Al-Kharj
  • Riyadh Gov. Prince Faisal bin Bandar and Princess Haifa launched the campaign

RIYADH: Princess Haifa bint Faisal, chairwoman of Zahra Breast Cancer Association, said that in the future, a breast cancer campaign will focus on genetic screening as the association launched its 2018 Breast Cancer Awareness Campaign in Riyadh.

The campaign will run throughout October. The association is teaming up with 17 universities and educational institutes, 31 clubs and health centers, and 40 hospitals and laboratories between Riyadh and Al-Kharj, the Eastern Province, western and southern areas, and more than 21 regions in Saudi Arabia. 

Riyadh Gov. Prince Faisal bin Bandar and Princess Haifa launched the campaign in cooperation with several governmental and private sectors, at the Saudi Electricity Company Club.

Princess Haifa said the association will focus its efforts on examining patients through genetic screening to reduce cases of the disease being diagnosed at a late stage in an effort to cut mortality rates.

“The scope of the campaign extends to many regions of the Kingdom in conjunction with World Breast Cancer Awareness Month.

“The campaign targets women in particular and society in general.”

Over the past 11 years, the association has reached more than 500,000 women in different regions of the Kingdom. 

At the launch event, several speakers shared their experiences of recovering from breast cancer. 

Samir Kurdy also talked about his wife’s inspirational story fighting the disease, which unfolded on Twitter under the hashtag #SuperDema. He said that his wife’s courageous example had given him and his young daughters strength. His wife died a month ago.

Pink Fingerprints

The Saudi Cancer Society has launched its “Pink Fingerprints” awareness campaign to combat breast cancer for a 12th consecutive year. 

The campaign, which will run throughout October through the Abdul Latif Jameel Center for Breast Cancer Early Detection, aims to increase early screening to help boost recovery rates.

The society’s chairman, Dr. Mohammed bin Ahmed Al-Kanhal, said that the campaign will use the latest tools for early detection, including mobile clinics supplied with the latest equipment.

Mobile clinics will tour different parts of the Kingdom to reach the highest number of people at home.

An interactive awareness event for the campaign will be held for two weeks from mid-October at the Kingdom’s Commercial Center. Those who take part in the campaign will stamp their fingerprints on a wall as a sign of their support for the campaign.


Riyadh Season Boulevard zone opens with spectacular parade

Updated 18 October 2019

Riyadh Season Boulevard zone opens with spectacular parade

  • The Riyadh parade is thought to be the biggest parade in Kingdom to date

RIYADH: More than 1,500 performers and 25 floats took part in a parade and carnival on Thursday night that officially launched Riyadh Season’s Boulevard zone. The crowds that gathered for the fun-packed event were also treated to motorcycle displays, fireworks and other surprises.

The Boulevard lit up at 9 p.m. for the start of the 90-minute event, which featured some of the international artists who will perform as part of Riyadh Season. Afterwards, the zone’s food and drink outlets, outdoor cinema and fountain shows officially opened.

The audience watched the parade, performances and displays from specially constructed stands. Food trucks offered a selection of tasty snacks, and organizers also provided prayer rooms, toilets, first-aid stations and other facilities.

 

GEA president Turki Al-Sheikh gave an opening speech: “Our dearest people, in the beginning of this season, we welcome you and our guests in Riyadh.

“I want to share a story with you all; once upon a time, I was from a middle-class family. My mother and father would gather both their salaries to have us travel to see the world, and then we would stay in Riyadh for a year. These were our capabilities (at the time) and there was nothing to do in Riyadh. Who would've thought that we’d see all of this in Riyadh, and in our beloved country?

“This wouldn't have been possible without -of course Allah first- a person who has the qualities and vision of Crown Prince Mohammed bin Salman.”

He tweeted: “Riyadh traffic police estimated we have exceeded 600K which means ten times the capacity.”

In addition to the opening-night festivities, the Boulevard zone, which covers 400,000 square meters, will host a wide range of entertainment options and activities for all ages, including the outdoor cinema, restaurants, and sports, music and theatrical events. It has three main venues: The 22,000-seat Mohammed Abdu Theater, the 6,000-seat Abu Bakr Salem Theater, and the 2,000-seat Baker Al-Sheddi Theater.

The parade is just one of more than 100 events featuring local, regional and international performers taking place during the Riyadh Season festival, which continues until mid-December at 12 zones across the city: the Boulevard; the Front; Riyadh Car Show; Winter Wonderland; Riyadh Stadiums; the Diplomatic Quarter; Al-Muraba’a; Al-Malaz; Wadi Namar; Nabd Al-Riyadh; Riyadh Safari; and Riyadh Sahara. It has been organized with the support of Turki Al-Sheikh, chairman of the General Entertainment Authority and president of Riyadh Season.

The ambitious 2019 Saudi Seasons initiative, the first of its kind in the region, was launched in February and includes 11 local seasons covering most parts of the Kingdom. Designed to promote the fledgling Saudi entertainment sector and boost tourism, it is attracting some of the biggest names in world entertainment.

The Riyadh parade is thought to be the biggest parade in Kingdom to date. It follows a folklore parade at the Mawtni (My Nation) cultural event in Yanbu to mark Saudi National Day this year, and a parade during the Jeddah Season festivities in the city’s Obhur district.

The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire and performed his successful electronic show.

The musician also took to Twitter to celebrate the night and how he had had a hand in “making history,” tweeting: “A huge thank you to @Turki_alalshikh  ..... what you did for your country last night... was so special... thank you for having me... we made history.”