UBT Executive Education partners with Digital Marketing Institute

The partnership was signed by Amir Dhia, director general of UBT Executive Education, and Aaron McKenna, managing director at the Digital Marketing Institute.
Updated 26 November 2018

UBT Executive Education partners with Digital Marketing Institute

The Executive Education of the University of Business and Technology (UBT Executive Education) and the Digital Marketing Institute have become new strategic partners.
The new partnership enables UBT Executive Education in Jeddah to offer a new suite of certifications in digital marketing and social selling from the global certification standard. The partnership was signed at the headquarters of the Digital Marketing Institute in Dublin, Ireland by Aaron McKenna, managing director at the Digital Marketing Institute, and Amir Dhia, director general of UBT Executive Education.
As organizations allocate more of their budgets toward digital and its commercial responsibility moves away from the IT department into sales and marketing, UBT Executive Education sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.
McKenna said: “Digital continues to be an area of extreme growth and relevance for organizations globally. Despite this, businesses across industries find it difficult to hire professionals with proficient digital skillsets to aid transformation and bring them to the forefront of digital marketing and selling. We are delighted to partner with UBT Executive Education who will deliver our professional certifications to individuals and corporate groups alike, contributing to the closing of the digital skills gap globally and creating digital champions of tomorrow.”
UBT Co. CEO Mohanad Dahlan said: “This strategic partnership stems from Vision 2030, aimed at developing highly qualified professionals in digital marketing, sales, advertising as well as in social media. Therefore, UBT Executive Education, which is designated as the Executive Education Partner of the Digital Marketing Institute, will be offering training for the following programs: Certified Digital Marketing Professional, Specialist Certification in Social Media Marketing, Specialist Certification in Search Marketing, Specialist Certification in Strategy and Planning, and Professional Certification in Digital and Social Selling.” Training programs are set to be launched early January 2019, he added.
Digital Marketing Institute is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a US office in Dallas, it is backed by Spectrum Equity, a US-based growth equity firm. Its customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont.
The Executive Education of the University of Business and Technology is a leader in professional training and career development for executives and practitioners in major fields of business, management and IT. Founded in 2008 and located at the King Road Tower in Jeddah, UBT Executive Education provides international certified programs and exams for both individuals and corporations.


KAUST’s conscious investor program region’s first

Updated 24 September 2020

KAUST’s conscious investor program region’s first

King Abdullah University of Science and Technology (KAUST) has partnered with the investment platform VentureSouq, startAD, the Abu Dhabi-based global accelerator anchored at New York University Abu Dhabi (NYUAD), and its partner Tamkeen, to launch the first Conscious Investor Fellowship in the GCC. The pan-regional fellowship is a six-week virtual program dedicated to enabling regional investors in the GCC to create sustainable change through impact investments. The program, which will take place from Oct. 7 to Nov. 25, comes as part of the upcoming annual Angel Rising Symposium, to be held virtually between Nov. 24-25, which provides education and conversations on the future of the angel investment sector and how it can fuel national and regional innovation.

The fellowship aims to empower the next generation of regional mission-driven investors who will fuel emerging ventures using technology for meaningful change, resulting in a measurable positive impact. Twenty-five investors from family offices, corporate and government entities will be welcomed as fellows of this inaugural cohort, where they will learn how to identify and invest into tech-enabled impact-driven startups.

The program will cover conscious investment strategies, startup diligence and valuations, impact measurement, portfolio management, and global sector trends in the impact space. Elective thematic masterclasses will also be offered, with a specific focus on health tech, educational tech, environmental tech, and agricultural tech. Participants will be able to apply their knowledge and invest in live deals through VentureSouq’s Conscious Collective Fund. The inaugural edition is held in collaboration with the Sharjah Entrepreneurship Center and Hub71.

Hattan Ahmed, head of the KAUST Entrepreneurship Center, said: “KAUST is driven by a mission to advance research and create new technologies that address our greatest global challenge in food, water, energy, and the environment. We are starting to see more deep tech startups emerging from the ecosystem, disrupting existing industries and creating new solutions to these challenges. The Conscious Investor Fellowship is a key step to advancing this ecosystem and educating regional investors about the potential of emerging technologies and their long-term value. For Saudi Arabia in particular, there is a unique opportunity to nurture this deep tech ecosystem for real economic transformation.”

Ramesh Jagannathan, research professor of engineering, vice provost for entrepreneurship at NYUAD, and managing director of startAD, said: “Conscious investment is a growing global force, accelerated by the ongoing impacts of the global pandemic. In the UAE, and specifically Abu Dhabi, we have a unique opportunity to engage with this global trend, given that the emirate has the highest net potential wealth globally.”