UBT Executive Education partners with Digital Marketing Institute

UBT Executive Education partners with Digital Marketing Institute
The partnership was signed by Amir Dhia, director general of UBT Executive Education, and Aaron McKenna, managing director at the Digital Marketing Institute.
Updated 26 November 2018

UBT Executive Education partners with Digital Marketing Institute

UBT Executive Education partners with Digital Marketing Institute

The Executive Education of the University of Business and Technology (UBT Executive Education) and the Digital Marketing Institute have become new strategic partners.
The new partnership enables UBT Executive Education in Jeddah to offer a new suite of certifications in digital marketing and social selling from the global certification standard. The partnership was signed at the headquarters of the Digital Marketing Institute in Dublin, Ireland by Aaron McKenna, managing director at the Digital Marketing Institute, and Amir Dhia, director general of UBT Executive Education.
As organizations allocate more of their budgets toward digital and its commercial responsibility moves away from the IT department into sales and marketing, UBT Executive Education sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.
McKenna said: “Digital continues to be an area of extreme growth and relevance for organizations globally. Despite this, businesses across industries find it difficult to hire professionals with proficient digital skillsets to aid transformation and bring them to the forefront of digital marketing and selling. We are delighted to partner with UBT Executive Education who will deliver our professional certifications to individuals and corporate groups alike, contributing to the closing of the digital skills gap globally and creating digital champions of tomorrow.”
UBT Co. CEO Mohanad Dahlan said: “This strategic partnership stems from Vision 2030, aimed at developing highly qualified professionals in digital marketing, sales, advertising as well as in social media. Therefore, UBT Executive Education, which is designated as the Executive Education Partner of the Digital Marketing Institute, will be offering training for the following programs: Certified Digital Marketing Professional, Specialist Certification in Social Media Marketing, Specialist Certification in Search Marketing, Specialist Certification in Strategy and Planning, and Professional Certification in Digital and Social Selling.” Training programs are set to be launched early January 2019, he added.
Digital Marketing Institute is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a US office in Dallas, it is backed by Spectrum Equity, a US-based growth equity firm. Its customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont.
The Executive Education of the University of Business and Technology is a leader in professional training and career development for executives and practitioners in major fields of business, management and IT. Founded in 2008 and located at the King Road Tower in Jeddah, UBT Executive Education provides international certified programs and exams for both individuals and corporations.


Mawani launches new shipping route from Jeddah port

Mawani launches new shipping route from Jeddah port
Updated 21 January 2021

Mawani launches new shipping route from Jeddah port

Mawani launches new shipping route from Jeddah port

Saudi Ports Authority (Mawani) has announced the launch of a new shipping service from Jeddah Islamic Port, complementing its strategic partnerships with some of the largest shipping companies in the world, such as Hapag Lloyd, CMA CGM, COSCO and ONE. The introduction of the new service reflects the confidence of global shipping lines in Mawani’s capabilities and the prominent position of Jeddah Islamic Port in global trade through the Red Sea, connecting the Middle East to Europe and North Africa, the Mediterranean and the Indian subcontinent, and covering key ports like Port Tanger in Morocco and Algeciras in Spain.

The new shipping line is a major step forward by Mawani, taken as part of its initiatives launched under the National Industrial Development and Logistics Program (NIDLP), building on its achievements during the past year with the support of the Saudi logistics sector and the guidance of Saudi Minister of Transport Saleh Al-Jasser. The effort has been to enhance the international connectivity of ports and attract major shipping companies in line with the strategic objectives of Vision 2030 to enhance the Kingdom’s position in the investment and logistics arena.

The new line (IO3) will link Jeddah Islamic Port with the Indian Ocean and northern European ports. The service will consist of seven vessels with a capacity equivalent to 8,500 standard containers per vessel, approximately 48 vessels per year, which will allow a greater cargo capacity. 

Through the launch of the new line, Mawani aims to enhance the status of Jeddah Islamic Port as a direct point of connectivity between the ports of the East and the West, enabling the port to benefit from its strategic location between three key continents. It will also help strengthen the Kingdom’s position as a leading hub for logistics services and a facilitator of global supply chains, contributing to increased transshipment levels and attracting the largest number of ships operating on the Red Sea coast. Besides, it will make available additional shipping lines for local and international importers and exporters, raising the competitiveness of Saudi ports services and improving their operations. The new line will also help establish attractive logistics centers for investors in the ports sector.

Jeddah Islamic Port has gained historical significance due to the fact that Jeddah is the main gateway to the holy cities of Makkah and Madinah. It is the largest port in terms of volume and cargo handling capacity, as it handles more than 65 percent of all cargoes imported through Saudi ports. The port covers an area of 12.5 square kilometers.