UBT Executive Education partners with Digital Marketing Institute

The partnership was signed by Amir Dhia, director general of UBT Executive Education, and Aaron McKenna, managing director at the Digital Marketing Institute.
Updated 26 November 2018

UBT Executive Education partners with Digital Marketing Institute

The Executive Education of the University of Business and Technology (UBT Executive Education) and the Digital Marketing Institute have become new strategic partners.
The new partnership enables UBT Executive Education in Jeddah to offer a new suite of certifications in digital marketing and social selling from the global certification standard. The partnership was signed at the headquarters of the Digital Marketing Institute in Dublin, Ireland by Aaron McKenna, managing director at the Digital Marketing Institute, and Amir Dhia, director general of UBT Executive Education.
As organizations allocate more of their budgets toward digital and its commercial responsibility moves away from the IT department into sales and marketing, UBT Executive Education sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.
McKenna said: “Digital continues to be an area of extreme growth and relevance for organizations globally. Despite this, businesses across industries find it difficult to hire professionals with proficient digital skillsets to aid transformation and bring them to the forefront of digital marketing and selling. We are delighted to partner with UBT Executive Education who will deliver our professional certifications to individuals and corporate groups alike, contributing to the closing of the digital skills gap globally and creating digital champions of tomorrow.”
UBT Co. CEO Mohanad Dahlan said: “This strategic partnership stems from Vision 2030, aimed at developing highly qualified professionals in digital marketing, sales, advertising as well as in social media. Therefore, UBT Executive Education, which is designated as the Executive Education Partner of the Digital Marketing Institute, will be offering training for the following programs: Certified Digital Marketing Professional, Specialist Certification in Social Media Marketing, Specialist Certification in Search Marketing, Specialist Certification in Strategy and Planning, and Professional Certification in Digital and Social Selling.” Training programs are set to be launched early January 2019, he added.
Digital Marketing Institute is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a US office in Dallas, it is backed by Spectrum Equity, a US-based growth equity firm. Its customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont.
The Executive Education of the University of Business and Technology is a leader in professional training and career development for executives and practitioners in major fields of business, management and IT. Founded in 2008 and located at the King Road Tower in Jeddah, UBT Executive Education provides international certified programs and exams for both individuals and corporations.


A hundred universities take part in Dubai’s Global Grad Show

Some of the projects at Global Grad Show held last week in Dubai correspond to themes such as health, wealth and disparity, gender and equality, sustainability, education and technology.
Updated 19 November 2019

A hundred universities take part in Dubai’s Global Grad Show

A one-of-a-kind exhibition, showcasing graduate projects from more than 100 universities from 43 countries, in the fields of design, science, technology and engineering, was held last week in Dubai.
Held in partnership with Investment Corporation of Dubai, Global Grad Show opened its 5th and most diverse edition to date on Nov. 12 and ran until Nov. 16.
New entrants include established names such as Columbia University, Goldsmiths and the University of Pennsylvania, alongside leading universities from countries participating for the first time, including Colombia, Kuwait and the Philippines.
Global Grad Show is a significant component of Dubai Design Week, which is held under the patronage of Sheikha Latifa bint Mohammed bin Rashid Al-Maktoum, chairperson of Dubai Culture and Arts Authority. Earlier this year, Global Grad Show was named as a key initiative under the Dubai Culture and Arts Authority’s plan to evolve Dubai into a global hub for culture and innovation.
Sheikha Latifa said: “This initiative is at the heart of Dubai’s vision to create a brighter future for all people through progress and innovation. Global Grad Show is a call to action for government and private entities to revisit their challenges and needs in response to current socioeconomic issues. I encourage all entities to engage with the students and collaborate to bring their ideas to life.”

HIGHLIGHT

This year’s expanded program includes an entrepreneurship program supported by A.R.M. Holding, which has pledged 10 million dirhams ($2.7 million) to advance projects into startups.

Mohammed I. Al-Shaibani, executive director and chief executive of Investment Corporation of Dubai, said: “With each year of Investment Corporation of Dubai’s participation at Global Grad Show, we have witnessed ever greater enthusiasm and interest from the international cultural, creative, and intellectual communities. This reception is a true endorsement to the calibre that the Global Grad Show has developed over its five years.”
Under the curation of Eleanor Watson, Global Grad Show explores how innovation can impact our lives through different spheres: The Human, The Home, The Community, The City and The Planet. Some of the projects correspond to themes such as health, wealth and disparity, gender and equality, sustainability, education and technology.
Ranging from high-tech to low-tech solutions, highlight projects in the 2019 exhibition include: “Swiv,” a toothbrush for children with cognitive disabilities, allowing them to clean their teeth with a single physical motion; “Jarvis,” a mixed reality headset, enabling doctors to accurately measure the brain’s response to distractions or activities when conducting cognitive tests for severe head trauma, pharmaceutical efficacy and ADHD; and “Ro-Biotics,” a microscopic robot created from 4D printed materials to be ingested in the place of an antibiotic, which captures infections in the blood stream.
This year’s expanded program includes an entrepreneurship program supported by A.R.M. Holding, which has pledged 10 million dirhams ($2.7 million) to advance projects into startups.