UBT Executive Education partners with Digital Marketing Institute

The partnership was signed by Amir Dhia, director general of UBT Executive Education, and Aaron McKenna, managing director at the Digital Marketing Institute.
Updated 26 November 2018

UBT Executive Education partners with Digital Marketing Institute

The Executive Education of the University of Business and Technology (UBT Executive Education) and the Digital Marketing Institute have become new strategic partners.
The new partnership enables UBT Executive Education in Jeddah to offer a new suite of certifications in digital marketing and social selling from the global certification standard. The partnership was signed at the headquarters of the Digital Marketing Institute in Dublin, Ireland by Aaron McKenna, managing director at the Digital Marketing Institute, and Amir Dhia, director general of UBT Executive Education.
As organizations allocate more of their budgets toward digital and its commercial responsibility moves away from the IT department into sales and marketing, UBT Executive Education sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.
McKenna said: “Digital continues to be an area of extreme growth and relevance for organizations globally. Despite this, businesses across industries find it difficult to hire professionals with proficient digital skillsets to aid transformation and bring them to the forefront of digital marketing and selling. We are delighted to partner with UBT Executive Education who will deliver our professional certifications to individuals and corporate groups alike, contributing to the closing of the digital skills gap globally and creating digital champions of tomorrow.”
UBT Co. CEO Mohanad Dahlan said: “This strategic partnership stems from Vision 2030, aimed at developing highly qualified professionals in digital marketing, sales, advertising as well as in social media. Therefore, UBT Executive Education, which is designated as the Executive Education Partner of the Digital Marketing Institute, will be offering training for the following programs: Certified Digital Marketing Professional, Specialist Certification in Social Media Marketing, Specialist Certification in Search Marketing, Specialist Certification in Strategy and Planning, and Professional Certification in Digital and Social Selling.” Training programs are set to be launched early January 2019, he added.
Digital Marketing Institute is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a US office in Dallas, it is backed by Spectrum Equity, a US-based growth equity firm. Its customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont.
The Executive Education of the University of Business and Technology is a leader in professional training and career development for executives and practitioners in major fields of business, management and IT. Founded in 2008 and located at the King Road Tower in Jeddah, UBT Executive Education provides international certified programs and exams for both individuals and corporations.


Burj Al-Arab named No. 1 city hotel in MENA

Updated 13 July 2020

Burj Al-Arab named No. 1 city hotel in MENA

Burj Al-Arab Jumeirah, the crown jewel in hospitality leader Jumeirah Group’s portfolio and global icon of luxury, has been named the No. 1 city hotel in the Middle East and North Africa (MENA) by Travel + Leisure at its World’s Best Awards.

Every year, Travel + Leisure — one of the largest travel media brands in the US — provides its 6 million plus readers the chance to have their say in choosing the most outstanding destinations, hotels, resorts, spas, airlines, cruise lines, tour operators and rental car agencies around the world as part of its annual survey. This year marks 25 years of celebrating the best in travel, with Burj Al-Arab recognized on the “World’s Best” list for its hospitality excellence, intuitive luxury service and iconic appeal.

Currently celebrating two decades of operations, the hotel is renowned across the globe for its boundary-pushing architecture and innovative design, with the team going above and beyond to create bespoke experiences for guests. It is also known for culinary excellence with a collection of restaurants led by renowned chefs and overseen by Michael Ellis, chief culinary officer and former managing director of the Michelin Guide.

José Silva, chief executive officer of Jumeirah Group, said: “Burj Al-Arab represents the very pinnacle of luxury, known world-over for its elevated design, service beyond expectations and unmatched physical spaces. International recognition such as this not only reaffirms the hotel’s iconic standing on the world map but also serves as a thank you to all those who go above and beyond, every day, to make our guests’ stay truly remarkable.”

Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a 6,500+-key portfolio of 26 properties across the Middle East (including the flagship Burj Al-Arab Jumeirah) Europe and Asia, with more properties currently under construction around the globe.

Prioritizing the health and safety of its guests and colleagues, Jumeirah Group has implemented a series of protective measures across all of its hotels, while strictly adhering to each market’s respective government directives. Four of its hotels in Dubai were recently awarded the Bureau Veritas SafeGuard label, with Jumeirah Al-Naseem being the first hotel in the world to receive the prestigious certification. The group is working closely with Bureau Veritas to certify its wider portfolio.

This year’s World’s Best Awards survey closed on March 2, just before widespread stay-at-home orders were implemented as a result of COVID-19. The results, therefore, reflect Travel + Leisure’s readers’ experiences before the pandemic.