Saudi home-bakers cooking up sweet business on internet

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Nada Kutbi started baking from home for family and friends before setting up her Sucre De Nada pastry shop to expand her home business. (Photos/Supplied)
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The Kingdom’s food producers are proving to be some of the rising stars of the internet.
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The Kingdom’s food producers are proving to be some of the rising stars of the internet.
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The Kingdom’s food producers are proving to be some of the rising stars of the internet.
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The Kingdom’s food producers are proving to be some of the rising stars of the internet.
Updated 22 May 2019

Saudi home-bakers cooking up sweet business on internet

  • Thanks to social media, business is booming for Jeddah’s cake and pastry makers

JEDDAH: Enterprising Saudi home-bakers have been turning to social media to help cook up some sweet business success.
The Kingdom’s food producers are proving to be some of the rising stars of the internet, and none more so than 53-year-old mom Nada Kutbi.
Her Sucre De Nada pastry shop in Jeddah has become one of the go-to places for homemade desserts and cakes, and the online side of her business is also booming.
Kutbi’s daughter, Nassiba Khashoggi, told Arab News: “She has basically been baking all her life, especially after having children. She used to make cookies for us and whenever she tried a dessert somewhere else, she would recreate it.
“In restaurants or gatherings, she would always analyze sweets and make them at home for her family. That was how she started baking.
“I don’t think she ever thought she could pursue it as a career, but everyone loved her baking and one of her closest friends encouraged her to start her business when she was a stay-at-home mom.
“It was in 2011-2012, and her friend basically forced her to start by telling her, ‘yallah! make a cake and I will buy it from you now.’”
Khashoggi added: “In the beginning we just went by word of mouth, but when Instagram came along, we made an account and started posting pictures and the customers loved her creativity and uniqueness. I don’t think many people knew what banoffee was before my mom promoted it.”
Although Kutbi’s unique takes and touches went down a treat with customers, it was not until Ramadan last year that she officially opened her bakery in Jeddah.
But stepping up from running a home business presented new challenges. “When you are running a home business there are few staff and it is easy to control,” said Khashoggi. But expanding requires you to put more trust in other people and that was difficult for my mom. Also, when we increased the number of our products it became harder to maintain the quality of goods.”
Kutbi aims to avoid storing, pre-baking or freezing her products and is not a fan of mass production and blast freezing, according to her daughter. “In short, she is against commercial baking,” said Khashoggi. “What is unique about my mom is that everything she makes is made the same day from scratch. It makes it harder for her to redo everything but that’s what makes her special.”

HIGHLIGHtS

• The Kingdom’s food producers are proving to be some of the rising stars of the internet, none more so than 53-year-old mom Nada Kutbi.

• Kutbi’s unique takes and touches have been a hit with customer, but it was not until Ramadan last year that she officially opened her bakery in Jeddah.

Sometimes customers even send pictures or pieces of dessert to Kutbi asking her to recreate their favorite foods.
Another Jeddah-based bakery thriving on the internet is Ganache. Run by Anas Khashoggi, 58, and Jamila Ali Islam, 48, the pastry business has been operating for almost 20 years.
Khashoggi supported his wife after spotting her talent for baking and took a leap of faith by giving up his job and starting an online bakery.
“At that time, there was no social media, but we made an introductory website, which helped us gain popularity,” he said. That was in 1996, and the couple’s first store opened later the same year.
“Ganache has its own unique spirit as a family business, and it is run by Saudi youth who are managing the bakery and understand the Saudi market. The family committee is the one that approves the products,” added Khashoggi.


KSA highlights support for Bosnia massacre victims

Saudi Foreign Minister Faisal Bin Farhan al Saud delivers a speech during the opening of the UN Human Rights Council's main annual session on February 24, 2020 in Geneva. (AFP)
Updated 13 July 2020

KSA highlights support for Bosnia massacre victims

  • The minister added that King Salman continued to support and stand by Bosnia and Herzegovina, further confirming the unique and friendly relations between the two countries

GENEVA: Saudi Arabia participated in the 25th anniversary memorial of the Srebrenica genocide that took place in July 1995.
Foreign Minister Prince Faisal bin Farhan bin Abdullah delivered the Kingdom’s speech via video conference.
He conveyed the greetings of King Salman and Crown Prince Mohammed bin Salman to the chairman of the Council of Ministers of Bosnia and Herzegovina, Sefik Dzaferovic, and UN Secretary-General Antonio Guterres, and dignitaries who were participating in the event.
The minister affirmed that Saudi Arabia stood side by side with its brothers, the families of the victims of the massacre.
He said: “Our participation on behalf of Saudi Arabia, its leaders, government, and people, is a humanitarian and moral obligation that the Saudi leadership stands by every year.”
The minister added that King Salman continued to support and stand by Bosnia and Herzegovina, further confirming the unique and friendly relations between the two countries.