Vietnam ramps up pressure on Google’s YouTube advertisers

The ruling Communist Party retains tight media censorship in Vietnam and does not tolerate dissent. (AFP)
Updated 12 June 2019

Vietnam ramps up pressure on Google’s YouTube advertisers

  • The ruling Communist Party retains tight media censorship in Vietnam and does not tolerate dissent
  • Vietnam’s information ministry has identified about 55,000 YouTube videos it deemed in violation of the law

HANOI: Vietnam has asked companies not to advertise on videos hosted by Google’s YouTube that contain “anti-state propaganda,” state media said on Wednesday, as the Southeast Asian country ramps up pressure on global tech giants.
Despite economic reforms and increasing openness to social change, the ruling Communist Party retains tight media censorship in Vietnam and does not tolerate dissent.
“Google was found to loosely manage its content, allowing users to buy ads directly from YouTube and Google without the involvement of domestic ad agents,” the Vietnam News Agency (VNA) said, referring to a June 7 announcement by the Ministry of Information and Communication.
The ministry listed several foreign companies, including Samsung Electronics, Huawei Technologies, Yamaha Motors and ride-sharing app Grab, which were found to have advertised on videos containing “illegal and malicious content,” it added.
Vietnam’s information ministry has identified about 55,000 YouTube videos it deemed “harmful,” or in violation of Vietnamese law, the agency said. Of these, 8,000 were deleted at the request of Vietnamese authorities.
“In the near future, the authorities will ask YouTube to identify Vietnamese channels, and only certified ones will be considered for ad revenue sharing,” it added, without elaborating.
A controversial law on cybersecurity took effect in January that requires companies to set up offices in Vietnam and store data there.
Global technology firms and rights groups have pushed back against the law, and some company officials have privately expressed concern it could allow authorities to more easily seize customer data and expose Vietnamese employees to arrest.
In the months before introduction of the law, Facebook increased curbs on content by more than 500 percent in Vietnam, the social media giant said last month.
In January, days after the new law took effect, Vietnam said Facebook had violated it by letting users post anti-government comments.
Vietnam’s information ministry has asked businesses to “actively review” their advertising on social media, VNA said.
“The (information) ministry will work with the State Bank of Vietnam and relevant agencies to closely manage ad revenue flows on YouTube and Google,” it said.


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”