Saudi beauty app allows users to try on make-up virtually

Beauty companies have incorporated Augmented Reality techniques to their products before.
Updated 24 June 2019

Saudi beauty app allows users to try on make-up virtually

  • The app is available on both android and iOS systems
  • CEO of company said customers now can try the makeup without visiting the shop

DUBAI: Saudi e-commerce beauty platform Golden Scent is using Augmented Reality (AR) to allow customers to try on their make-up products by using the mobile application.

Available on Android and iPhone, the Virtual Try-On feature enables customers to try on a wide range of products without physically visiting a shop before purchase.

“It is a step forward and a game changer for e-commerce. The majority of people would buy makeup online which they already used or tried in-store, but now they have the opportunity to try something new and try-on hundreds of colors within minutes,” Malik Al Shehab, Founder and CEO of Golden Scent, said in a release.

This is not the first-time beauty companies have used AR as a shopping gimmick. Global brand Sephora launched the Sephora Visual Artist in 2016, using facial recognition to allow users to test certain beauty products. 


Georges Chakra politicizes couture in an ode to Lebanon

Georges Chakra continuously unveils his aesthetic concepts through his couture shows during fashion weeks. (Supplied)
Updated 21 January 2020

Georges Chakra politicizes couture in an ode to Lebanon

  • The 47-piece offering was an extravagant ode to the Beirut-born designer’s home country of Lebanon, where nation-wide protests have been ongoing for the past couple of months

PARIS: Lebanese Georges Chakra presented his Spring 2020 couture collection at Paris’ Petit Palace on Monday. The 47-piece offering was an extravagant ode to the Beirut-born designer’s home country of Lebanon, where nation-wide protests have been ongoing for the past couple of months.

Lebanese Georges Chakra presented his Spring 2020 couture collection at Paris’ Petit Palace. (Supplied)

Placed on each of the guest’s seats along with the show notes was a synthetic white rose accompanied by a note that read “un rose pour la liberte,” which translates to “one rose for freedom.”

Placed on each of the guest’s seats along with the show notes was a synthetic white rose which read “one rose for freedom.” (Supplied)

The message? Fashion is an act of resistance. Chakra wanted to create the real-life looks that reflected the sophisticated and rebellious nature of Lebanese women. These included a show-stopping lineup of striking eveningwear in a burst of white, hot pink and blue color palettes.

Chakra’s brand signature combines elaborate and intricate back details coupled with modern and bold fabrics. (Supplied)

The glimmer-creating Japanese app Kirakira, which turns anything sparkly into a disco ball–like reflection of shine and shimmer, was the preferred medium for capturing Chakra’s runway today — and rightly so. There were plenty of crystal and sequin embellished pieces on the runway that will surely hit the red carpet soon. 

There were plenty of crystal and sequin embellished pieces on the runway that will surely hit the red carpet soon. (Supplied)

Standout looks included a pink, strapless satin duchesse dress that was short at the front and long at the back and boasted a violet floral print, an asymmetrical gown that featured dashes of sequins in varying hues of green, an icy blue sheath dress with an organza train and a hand-painted blue-grey gazar dress with a fan shaped neckline.

Chakra wanted to create the real-life looks that reflected the sophisticated and rebellious nature of Lebanese women. (Supplied)

You can picture his longtime client US actress Janina Gavankar looking devastating on the red carpet wearing the bright pink slit dress with a criss-cross neckline and long train. Or his new client, actress Nina Kiri, who wore one of his creations to the 2020 Screen Actors Guild Awards on Jan. 20, in the strapless, aquamarine satin dress with a high slit.

Chakra began his work in a war-clad Beirut, after he graduated from Canada. (Supplied)

As is customary, the last look was the bridal look. The off-the-shoulder wedding dress was accessorized with a glittering emerald and diamond necklace made by Lebanese jeweler Fawaz Gruosi. In addition to the striking sartorial lineup, the necklace will also be available for purchase, with a portion of the proceeds going to Beirut’s Children's Cancer Center of Lebanon and scholarships at the Ecole Saint Vincent de Paul.