GEA and Misk launch ‘Entertainment Pioneers’ program

Updated 28 June 2019

GEA and Misk launch ‘Entertainment Pioneers’ program

RIYADH: The General Authority for Entertainment (GEA) launched its “Entertainment Pioneers” program, in partnership with the Initiatives Center at the Prince Mohammed bin Salman bin Abdulaziz Foundation (Misk).

The program aims to prepare citizens, and especially fresh graduates, to work with the most renowned international companies in the field of entertainment, to gain experience, develop their skills in the field, and enable them to integrate this sector and contribute to its development and prosperity.

The program is part of GEA’s strategy to develop the sector of entertainment in accordance with the best international standards, and to provide it with qualified national competencies in this field, to meet the objectives of the Quality of Life program, a basic part of the Kingdom’s Vision 2030.

The first stage of the program will kick off in collaboration with a leading American entertainment company that employs 44,000 people worldwide, and that has a record of more than 30,000 entertainment programs and 100 festivals, with its sales surpassing of 500 million tickets per year.

In addition, various international companies are participating in the event, in order to train Saudis in the tasks of planning, organization and management of entertainment programs and projects.

As part of its plans to develop and increase the size of local content in the entertainment sector, GEA is launching several other initiatives to train Saudi cadres develop their skills, and to integrate the job market especially in small and medium enterprises in the field of entertainment.

For registration a webpage was set on the link: https://misk.org.sa/fellowship/services/live-nation/


Riyadh Season Boulevard zone opens with spectacular parade

Updated 35 min 32 sec ago

Riyadh Season Boulevard zone opens with spectacular parade

  • The Riyadh parade is thought to be the biggest parade in Kingdom to date

RIYADH: More than 1,500 performers and 25 floats took part in a parade and carnival on Thursday night that officially launched Riyadh Season’s Boulevard zone. The crowds that gathered for the fun-packed event were also treated to motorcycle displays, fireworks and other surprises.

The Boulevard lit up at 9 p.m. for the start of the 90-minute event, which featured some of the international artists who will perform as part of Riyadh Season. Afterwards, the zone’s food and drink outlets, outdoor cinema and fountain shows officially opened.

The audience watched the parade, performances and displays from specially constructed stands. Food trucks offered a selection of tasty snacks, and organizers also provided prayer rooms, toilets, first-aid stations and other facilities.

 

GEA president Turki Al-Sheikh gave an opening speech: “Our dearest people, in the beginning of this season, we welcome you and our guests in Riyadh.

“I want to share a story with you all; once upon a time, I was from a middle-class family. My mother and father would gather both their salaries to have us travel to see the world, and then we would stay in Riyadh for a year. These were our capabilities (at the time) and there was nothing to do in Riyadh. Who would've thought that we’d see all of this in Riyadh, and in our beloved country?

“This wouldn't have been possible without -of course Allah first- a person who has the qualities and vision of Crown Prince Mohammed bin Salman.”

He tweeted: “Riyadh traffic police estimated we have exceeded 600K which means ten times the capacity.”

In addition to the opening-night festivities, the Boulevard zone, which covers 400,000 square meters, will host a wide range of entertainment options and activities for all ages, including the outdoor cinema, restaurants, and sports, music and theatrical events. It has three main venues: The 22,000-seat Mohammed Abdu Theater, the 6,000-seat Abu Bakr Salem Theater, and the 2,000-seat Baker Al-Sheddi Theater.

The parade is just one of more than 100 events featuring local, regional and international performers taking place during the Riyadh Season festival, which continues until mid-December at 12 zones across the city: the Boulevard; the Front; Riyadh Car Show; Winter Wonderland; Riyadh Stadiums; the Diplomatic Quarter; Al-Muraba’a; Al-Malaz; Wadi Namar; Nabd Al-Riyadh; Riyadh Safari; and Riyadh Sahara. It has been organized with the support of Turki Al-Sheikh, chairman of the General Entertainment Authority and president of Riyadh Season.

The ambitious 2019 Saudi Seasons initiative, the first of its kind in the region, was launched in February and includes 11 local seasons covering most parts of the Kingdom. Designed to promote the fledgling Saudi entertainment sector and boost tourism, it is attracting some of the biggest names in world entertainment.

The Riyadh parade is thought to be the biggest parade in Kingdom to date. It follows a folklore parade at the Mawtni (My Nation) cultural event in Yanbu to mark Saudi National Day this year, and a parade during the Jeddah Season festivities in the city’s Obhur district.

The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire and performed his successful electronic show.

The musician also took to Twitter to celebrate the night and how he had had a hand in “making history,” tweeting: “A huge thank you to @Turki_alalshikh  ..... what you did for your country last night... was so special... thank you for having me... we made history.”