Meet Saudah Saleem, the interior designer making a name for herself on Instagram

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Saudah Saleem is known for her sense of style when it comes to clothing and interiors. (Supplied)
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Saudah Saleem is known for her sense of style when it comes to clothing and interiors. (Supplied)
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Saudah Saleem is known for her sense of style when it comes to clothing and interiors. (Supplied)
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Saudah Saleem is known for her sense of style when it comes to clothing and interiors. (Supplied)
Updated 13 August 2019

Meet Saudah Saleem, the interior designer making a name for herself on Instagram

  • The African American is known for her fashion, styling and curated spaces
  • She is one of a few visibly Muslim designers in the US industry

LONDON: Saudah Saleem, the founder of her own award-winning interior design firm, is not your average entrepreneur. 

“I am an African American Muslim,” said the woman behind Saudah Saleem Interiors, who wears a hijab without compromising elegance and freshness. 

“I have always felt that being stylish and maintaining a Muslim identity are not mutually exclusive,” she explained. “There are few visible Muslims in the interior design industry in the US. As such, my hijab style has become sort of my calling card,” she stated.

She sometimes refers to her hijab style as “fashion meets faith.” What is equally interesting is Saleem's personal style.

“I am well known for my eye for fashion and styling and enjoy creating beautiful curated, vibrant spaces tailored to exceed my clients’ expectations and unique lifestyle needs. I love using pattern, texture, vivid color, and a mix of elegant and eclectic design elements to create an aesthetic that is both sophisticated yet approachable.” 

Typically, she dresses in layers with statement pieces like a bold-printed hijab or a vintage Chanel handbag. Saleem uses a classic piece combined with eclectic elements to create a sophisticated yet practical look.

“Dressing modestly in a society and culture that emphasizes the concept of ‘less is more' does require a bit of ingenuity,” she said.

She said that the fashion industry caters more now for modest clothing because of demand, but not necessarily and “specifically for Muslims.”

Her design career began when she was a newlywed designing her first apartment. “I became acutely aware of my ability to make impactful changes in my space and loved it,” she recalled.

It was then that Saleem realized she wanted to become an interior designer and is now aiming to expand her services globally.

The ingredients to her success, she said, are faith, resourcefulness, perseverance and courage. Influenced by her love of art, history and world culture, she is inspired by the Muslim women in her community who maintained their unique heritage during a time in the US when Islam was still seen as quite foreign. 

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I love that my clients weren’t afraid of mixing prints, colors or materials to achieve a fresh look for their living space. . . One of my favorite pieces in this modern family living space is this contemporary glass and wood end table. I love the mix of materials! It allows for a blending of styles, provides great storage and makes for a pretty cool conversation piece. . #realestate

A post shared by Designer Fashionista BossMom (@saudahsaleeminteriors) on

Saleem has had to overcome some challenges as a mother of five and business owner. “It is important to me to ensure that I am spending time with family as well as cultivating and maintaining client relationships,” she explained.

As for her advice for those seeking to become entrepreneurs, Saleem offered this: “Firmly ground yourself in your beliefs, invest in your passion and persevere.” 


'Maleficent: Mistress of Evil' claims No. 1 over 'Joker' in US Box Office

Updated 20 October 2019

'Maleficent: Mistress of Evil' claims No. 1 over 'Joker' in US Box Office

  • The film starring grossed $36 million in North America and $117 million internationally in its first weekend in theaters

LOS ANGELES: The Walt Disney Co.'s "Maleficent: Mistress of Evil" has knocked "Joker" out of the No. 1 spot at the box office, but just barely.
Studios on Sunday estimate that the film starring Angelina Jolie grossed $36 million in North America and $117 million internationally in its first weekend in theaters. The first film had a much stronger domestic showing, opening to nearly $70 million domestically in 2014.
Warner Bros.' "Joker" landed in second place in its third weekend with $29.2 million. The villain origin story has grossed over $247 million domestically.
Third place went to another sequel, Columbia Pictures' "Zombieland: Double Tap" with $26.7 million. The R-rated comedy comes 10 years after the original.
And in limited release, Taika Waititi's Nazi satire "Jojo Rabbit" opened in five theaters with a strong $350,000.