Tiffany’s launching men’s jewelry collection

Tiffany’s plan to create special outposts for the men’s collection in each of its 300 stores globally. (File/AFP)
Updated 15 August 2019

Tiffany’s launching men’s jewelry collection

  • The company’s sales declined due to decreased spending of international tourists
  • The new collection will have almost 100 designs in varying prices

NEW YORK: Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as the upscale chain taps into a trend popularized by the likes of Jay-Z and John Mayer.
The move, announced Thursday, is part of the Tiffany’s strategy to attract millennials and pump up sales, which have been dampened by a decline in spending by international tourists.
Historically, Tiffany’s has offered classic men’s accessories like money clips, cuff links, rings and conservative jewelry. The New York-based luxury jeweler will still to carry those items, but now is adding more modern takes on men’s high-end jewelry.
The new men’s collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for men’s home furnishings and accessories like cocktail shakers, ice tongs and beer mugs.
Tiffany’s plans to create distinctive outposts for the men’s collection in each of its 300 stores around the world, according to Reed Krakoff, the company’s chief artistic director who developed the collection.
High-end jewelry is popping up on men’s fashion runways at Gucci and other big luxury brands, said Robert Burke, an independent fashion consultant. He also pointed to the influential Dover Street Market stores in London, Tokyo and New York, which are highlighting men’s jewelry. Saks Fifth Avenue’s New York flagship this fall is also opening a jewelry area called The Vault that will showcase high-end men’s watches.
Global sales of men’s fine jewelry reached $5.8 billion last year, up 23% from 2013, according to Euromonitor International, a market research company. That’s still dwarfed by women’s fine jewelry, which reached $33.2 billion, up 14% from in 2013, according to Euromonitor.
But sales for men’s luxury jewelry have shown healthy increases.
“Men all over the world are wearing jewelry and more accessories as part of a wardrobe,” said Krakoff in an interview with The Associated Press. “You started to see it on the runways, in social media.”
Krakoff said that the men’s business hasn’t been a big focus at Tiffany, but there’s a big opportunity given that half of the company’s global customers are men. The vast majority of them buy women’s jewelry, he says.
“We have a captive audience,” he said.


Lebanese Youssef El-Hadi launches accessories brand to honor painter Celia El-Hadi

Youssef El-Hadi is the grandson of the Lebanese painter Celia El-Hadi. (Supplied)
Updated 49 min 28 sec ago

Lebanese Youssef El-Hadi launches accessories brand to honor painter Celia El-Hadi

BEIRUT: When Beirut-based architecture student Youssef El-Hadi was 20, he decided to launch a passion project that affectionately honors his late grandmother, the little-known Lebanese painter Celia El-Hadi, who died in 2009.

Founded in 2018, Celia Creations is a small but meaningful, all-Lebanese brand  — from concept to production — that ingeniously incorporates a selection of Celia’s vivid paintings onto small clutches and handbags, meticulously crafted by Youssef, assisted by local manufacturers and artisans.

“People in Lebanon are obsessed with Chanel, Louis Vuitton and all these brands,” Youssef told Arab News. “So, they forget the jewels that we have in our country.”

Youssef El-Hadi decided to launch Celia Creations when he was 20. (Supplied)

During his adolescence, the designer was influenced by Celia’s nurturing presence. She accompanied him to exhibitions, taught him how to draw and paint, and enlightened him through conversations on art and culture. “My grandmother was the first one in my family to have this drive for art,” he said. “I thought a woman like Celia — someone so giving and thoughtful — should have the recognition that she didn’t get when she was alive. That’s why I started the brand.”

Youssef El-Hadi ingeniously incorporates a selection of Celia’s vivid paintings onto small clutches and handbags. (Supplied)

A bold beauty with bouffant hair and arching eyebrows, Celia led a fascinating, cosmopolitan life: born in Mexico (where her family established soap factories), she was educated in Egypt, and travelled to Europe — all of which were quite unheard of for a woman whose family came from the Lebanese village of Bzebdine. As an artist, Celia was mentored by respected Lebanese artists Aref El-Rayess and Rafic Sharaf, and became a dedicated art instructor herself, teaching at Beirut’s Russian Cultural Center and the Soeurs des Saints Coeurs schools in Hadath and Ghazir.

Celia Creations is an all-Lebanese brand — from concept to production. (Supplied)

Highly productive during the 1970s and 1980s, Celia created around 4,000 works of art. She tried her hand with the classical themes of portraiture, still-life and landscape painting, often portraying people and places that meant the most to her. She once said that she preferred to paint in oil, “because it obeys me more and makes me feel more comfortable.”

Aside from producing charming imagery, Celia also pushed boundaries in terms of style, according to her grandson. “She was one of the first artists in her era to draw nudes and to paint with live models, which was very shocking — a taboo,” said Youssef.

Today, her paintings are found in the family’s residences, a few museums and government buildings in Lebanon, and private collections across the world. After her passing, Celia’s home in Bzebdine was turned into a museum, inviting visitors into Celia’s private world.  

Celia El-Hadi died in 2009. (Supplied)

What makes Celia Creations unique is the thoughtfulness of the overall design of each and every crafted handbag. Elements of Celia’s life and spirit permeate through the smallest of details. For instance, a vintage handbag that Celia formerly owned inspired the shape of the current handbag design. In addition, some of the brand’s bags are embellished with beading stitched by an artisan in Bzebdine who was Celia’s friend.

Most significantly, the clutch’s copper clasp is beautifully engraved with Celia’s own signature, adding a personal touch: “A lot of people told me to do another logo. But I told them that there’s nothing that can top her own signature — it’s as if she actually touched each bag,” Youssef said. Ethics lie at the heart of the brand  — all of the handbags are vegan, meaning leather, fur, and animal skin are not used — something Youssef feels is crucial.

Celia created around 4,000 works of art. (Supplied)

Although Celia Creations is in its infancy, there is significant potential for growth. Youssef plans to expand the brand, but said he is wary of it becoming too commercial. “Anyone who wants to buy our bag needs to know the value of the painting,” he explained. “You’re not buying a handbag, you’re buying a piece of art and you’re buying the spirit and ideology of Celia, a woman who was fearless and always took risks.”