TheFace: Lubna Abdul Aziz Al-Khalidi, Saudi media personality

Lubna Abdul Aziz Al-Khalidi . (AN photo by Ziyad Alarfaj)
Updated 01 November 2019

TheFace: Lubna Abdul Aziz Al-Khalidi, Saudi media personality

I am an emerging media figure working for the Eastern Region Channel and a director of corporate communications, public relations and media in a major Saudi investment company.

Born to a Saudi father and an Egyptian mother, I spent the early stages of my life in my birthplace, Cairo. I have four sisters.

My parents were emotionally opposite. My mother was strict, instilling in us the power to make the right choices in our lives. However, my father, a lawyer, was very emotional and affectionate. This may be because he lost his eyesight at a young age. He was able to instil in us many values and principles that helped us realize our dreams in life.

I spent my primary school years between Cairo and Al-Ahsa in Saudi Arabia and completed the rest of my school years in the Kingdom. I specialized in nutrition at university even though I had no practice in the field. After graduation, I followed my passion and worked in public relations and media.

Having a passion for media, I have always believed that I was born to work in this field. In the early stages of my life, I wanted to create media opportunities for myself, even in the most difficult periods when women were not totally accepted.

I began to hone my journalistic and media skills through diplomas and training courses. I also worked with prominent channels and specialized training centers between Riyadh, Cairo and Dubai.

After working in public relations and social responsibility for more than 13 years, I launched my media career as a television anchor more than four years ago by hosting an economic program, “Saweed Na’imah,” on the Saudi Economic channel. After that, I moved to one of the private channels in the Eastern Region to specialize in social media and community issues.

Media work for me is not just a professional job, it is a passion and pleasure in which I find myself, and express my skills and abilities.

The biggest challenges I faced were the conservative mindset of the people in media, which has enormously changed with the Kingdom’s Vision 2030. However, a bigger challenge remains, which is developing accurate social content about the Kingdom, reflecting the reality, balance and moderation of all levels in our society in which women play a huge part.

I am endeavoring with the production teams to be honest in conveying the reality about us.

Having come a long way, I think that there is no greater achievement than self-affirmation and achieving your biggest dreams. I made a name for myself on the Arab and Saudi media scene and managed to overcome all the challenges, obstacles and the false perceptions that people have toward this profession. For me this is my greatest achievement.

The secret of many successes in my life is a verse from the Holy Qur’an, which I dearly love: “Call on me; I will answer your prayer.” 

Misk Initiatives Center signs 12 deals to develop youth talent

Updated 15 November 2019

Misk Initiatives Center signs 12 deals to develop youth talent

  • MoUs with top firms such as Chinese tech giant Huawei, French oil major Total open new opportunities

RIYADH: The Prince Mohammed bin Salman’s Foundation Misk Initiatives Center has signed 12 memorandums of understanding (MoU) on the sidelines of the Misk Global Forum in Riyadh with local and international companies to support and develop youth talent.

Among the companies were the Chinese tech giant Huawei, the French oil firm Total, the Emirati Federal Youth Authority, and the Ministry of Economy and Planning.

The agreements stipulated joint work between the two parties in the fields of talent development in Saudi Arabia and information and communications technology, in accordance with the National Transformation Program 2020 and the Kingdom’s Vision 2030. 

This initiative aims to find ways of cooperation and employment opportunities between the two parties.

The MoU signed between the center and the Emirati Federal Youth Authority provides for the enhancement of joint cooperation in support of youth. 

The two parties will seek to discuss future cooperation, to build a strategic partnership between the two parties in exploring potential cooperative opportunities and setting a framework for such cooperation, in addition to organizing the exchange of technologies and innovations through the joint organization of courses, forums and workshops.

The MoU aims at creating a specialized scientific dialogue between the two parties, conducting joint research at the institutes in the field of entrepreneurship and the skills of the future, considering launching joint initiatives, and examining the possibilities of cooperative programs based on the extensive experience of Misk and the Federal Youth Authority.

Misk’s Initiatives Center agreement with Total will promote joint cooperation, find training opportunities for Saudi talent at the company’s headquarters and facilities, and cooperate on educational programs that support entrepreneurship and an ecosystem for startup companies, especially in the fields of energy and technology.

The Misk Global Forum also witnessed the signing of a MoU with “Hub71” to promote learning and leadership among Saudi youth, and enhance opportunities for joint collaboration, in addition to two MoUs with 500 startups and seed stars “to promote joint cooperation between the two parties, to develop and grow the business of startups and provide them with the necessary

Misk also signed a MoU with the Public Institution for Education and Global Leadership to promote joint cooperation and achieve the objectives of both sides, to support innovation initiatives that instill the entrepreneurial mindset of young people, as well as the establishment and organization of entrepreneurship approaches. 

Both parties agreed to focus on exploring potential collaborative opportunities related to the Entrepreneurship World Cup, and establish a competition with competitors coming from 170 countries.

Both parties also agreed to support international competitions aimed at identifying the best solutions in various fields and sectors, as well as exchanging programs on entrepreneurship and innovation.

The center has signed a MoU with the Saudi Industrial Development Fund to discuss the possibility of providing training programs and courses for the center’s employees of the Fund and the relevant authorities. In addition to discussing available opportunities for cooperative training within the Fund, and providing opportunities for participation and contribution of the Fund’s staff in Misk’s programs.

The MoU aims to explore the benefits of existing agreements between the two parties with international financial and educational institutions, in order to find opportunities that provide programs, training and educational courses, and granting cooperative trainings for Saudi youth in those global institutions.

The center also signed a MoU with the Islamic Educational, Scientific and Cultural Organization (ISESCO), aiming to enhance joint cooperation on educational technology and its integration into the educational systems in the Islamic world.

An MoU with King Abdullah University of Science and Technology (KAUST) will enhance the cooperation between the two parties in several initiatives, including academic development, training, entrepreneurship and innovation programs.

An MoU with Endeavor Saudi Arabia will support the Kingdom’s youth, enhance their talents and potential, stimulate economic growth, and find ways of cooperation between the two parties that serve their common interests.

The center’s MoU with the Ministry of Economy and Planning aims to spread awareness, provide new information on the education and training of human resources in the administrative and economic fields, youth empowerment, and coordinate efforts to raise their abilities.

The MoU aims to create cooperative training opportunities in local and international institutions with the purpose of workforce growth in the Kingdom’s economic sector, contributing to the development of national competencies in the economy, policies and procedures, strategic planning, in addition to providing job opportunities for graduates from areas that serve the interests of both parties and support the achievement of the Kingdom’s Vision 2030.