Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey

Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey
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Siham Hassanain at her restaurant Zodiac Garden set up for Riyadh Season at Riyadh Boulevard. (AN photos by Basheer Saleh)
Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey
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AN photo by Basheer Saleh
Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey
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AN photo by Basheer Saleh
Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey
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AN photo by Basheer Saleh
Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey
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Siam Hassanain at her restaurant Zodiac Garden, on Riyadh Boulevard during Riyadh Season. (The photo was taken by Basheer Saleh)
Updated 19 November 2019

Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey

Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey
  • Offering meals ‘to suit each of the 12 Zodiac signs’ in a creative way

RIYADH: Siham Hassanain, the president and founder of Siham International Trading Co., had a great opportunity when she opened her restaurant Zodiac Garden in the biggest and most important zone of Riyadh Season. Following earlier success at Jeddah Season, she set up shop on Riyadh Boulevard, one of the 12 zones of Riyadh Season that during peak times could accommodate up to 400,000 visitors a day.
Hassanain, whose other brands include restaurant Kooz Karak, and nail spa Milk and Butter, said: “We have been in the market for 11 years. Our head office is in Jeddah and we specialize in restaurants, catering, and branding. We focus on creating local restaurants following international standards.”

We feed senses. That’s our slogan. It’s about the atmosphere, the smell, the food, the feelings, everything.

Siham Hassanain

Talking about the concept of Zodiac, Hassanain said that the concept came from the celestial zodiac signs 10 years ago. “I came up with the concept in 2009. Zodiac signs were trending, so we came up with dishes to suit each of the 12 signs.
“It became so famous that people wanted to come and see what dish their sign was,” she added. “We feed senses. That’s our slogan. It’s about the atmosphere, the smell, the food, the feelings, everything.”

HIGHLIGHTS

• Zodiac Garden is a major highlight of the Riyadh Season festivities.

• Siham Hassanain is in the business for 11 years and she specializes in restaurants, catering, and branding.

• For every season she changes details of her establishment. The restaurant features upscale European cuisine alongside traditional Japanese fare.

• The concept of Zodiacs comes from the celestial signs and gained popularity over time.

Hassanain said that for every season she changed details of her establishment, so that for Jeddah Season the restaurant had a summery ambiance, while Riyadh Season was wintery in feel.
She not only owns the restaurant, but is also the head chef. The restaurant features upscale European cuisine alongside traditional Japanese fare. At Riyadh Season, Zodiac Garden lined up alongside other high-end restaurants like Al-Falamnki and Shababik, with a magnificent view over the dancing fountain.