Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey

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Siham Hassanain at her restaurant Zodiac Garden set up for Riyadh Season at Riyadh Boulevard. (AN photos by Basheer Saleh)
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AN photo by Basheer Saleh
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AN photo by Basheer Saleh
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AN photo by Basheer Saleh
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Siam Hassanain at her restaurant Zodiac Garden, on Riyadh Boulevard during Riyadh Season. (The photo was taken by Basheer Saleh)
Updated 19 November 2019

Feeding the senses: How Zodiac Garden owner Siham Hassanain is taking Riyadh Season visitors on culinary journey

  • Offering meals ‘to suit each of the 12 Zodiac signs’ in a creative way

RIYADH: Siham Hassanain, the president and founder of Siham International Trading Co., had a great opportunity when she opened her restaurant Zodiac Garden in the biggest and most important zone of Riyadh Season. Following earlier success at Jeddah Season, she set up shop on Riyadh Boulevard, one of the 12 zones of Riyadh Season that during peak times could accommodate up to 400,000 visitors a day.
Hassanain, whose other brands include restaurant Kooz Karak, and nail spa Milk and Butter, said: “We have been in the market for 11 years. Our head office is in Jeddah and we specialize in restaurants, catering, and branding. We focus on creating local restaurants following international standards.”

We feed senses. That’s our slogan. It’s about the atmosphere, the smell, the food, the feelings, everything.

Siham Hassanain

Talking about the concept of Zodiac, Hassanain said that the concept came from the celestial zodiac signs 10 years ago. “I came up with the concept in 2009. Zodiac signs were trending, so we came up with dishes to suit each of the 12 signs.
“It became so famous that people wanted to come and see what dish their sign was,” she added. “We feed senses. That’s our slogan. It’s about the atmosphere, the smell, the food, the feelings, everything.”

HIGHLIGHTS

• Zodiac Garden is a major highlight of the Riyadh Season festivities.

• Siham Hassanain is in the business for 11 years and she specializes in restaurants, catering, and branding.

• For every season she changes details of her establishment. The restaurant features upscale European cuisine alongside traditional Japanese fare.

• The concept of Zodiacs comes from the celestial signs and gained popularity over time.

Hassanain said that for every season she changed details of her establishment, so that for Jeddah Season the restaurant had a summery ambiance, while Riyadh Season was wintery in feel.
She not only owns the restaurant, but is also the head chef. The restaurant features upscale European cuisine alongside traditional Japanese fare. At Riyadh Season, Zodiac Garden lined up alongside other high-end restaurants like Al-Falamnki and Shababik, with a magnificent view over the dancing fountain.


Fifth Jeddah International Book Fair opened by Makkah governor

Updated 12 December 2019

Fifth Jeddah International Book Fair opened by Makkah governor

JEDDAH: Prince Khalid Al-Faisal, the governor of Makkah, officially opened the fifth edition of the Jeddah International Book Fair on Wednesday.

The prince toured the event, at which 400 publishing houses from 40 countries are taking part, and honored three renowned figures from the local literature and media scenes: Dr. Hashem Abdo Hashem, the former editor in chief of Okaz newspaper; writer Abdel Fattah Abu Madian; and writer Meshaal bin Muhammad Al-Sudairy.

Prince Mishaal bin Majed, the governor of Jeddah and chairman of the exhibition’s Higher Committee, thanked Price Khalid for his support of the fair since it was founded. He also expressed his gratitude to King Salman and Crown Prince Mohammed bin Salman for their great support.

He added that the success of the event is the result of the hard work of a number of organizations. In particular, he wished the Ministry of Culture continued success in organizing the fair as part of its efforts to develop culture in the Kingdom as one of the pillars of Saudi Vision 2030.

Other VIP guests and dignitaries at the inauguration of the fair included Prince Badr bin Sultan, the deputy governor of Makkah; Prince Saud bin Abdullah, adviser to the governor of Makkah; and Prince Khalid bin Mishaal, deputy governor of Jeddah.

The book fair continues at Land of Events in South Abhur until Dec. 21.