The Saudi content creator ‘decluttering’ our feeds

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Advertising practitioners and academics at the Innovation in Advertising event hosted by the University of Business and Technology in Jeddah. (Photo/Supplied)
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Amani Abudawood
Updated 20 November 2019

The Saudi content creator ‘decluttering’ our feeds

  • I care about the impact more than the number of viewers, says Amani Abudawood

JEDDAH: The University of Business and Technology hosted the In:AD — Innovation in Advertising event on Tuesday. The event aims to bring together practitioners and academics to discuss trends and innovation in advertising in Saudi Arabia, the Middle East and beyond.
Amani Abudawood, the 35-year-old founder of Instagram blog Tabseet and content development service Wojood, shared her experiences with Arab News.
“Every post on Tabseet reflects my experience. There’s no book I posted and haven’t read, and no product I post about without trying it myself. It’s a personal blog, but it’s different,” she said.
“Wojood focuses on the work I’ve done with clients and how to enrich Arabic content. The goal of Wojood is to empower smaller companies. Clients come to content developers because they don’t have the tools and don’t know where to start.
“They might go to an agency for them to take care of their content, but what happens after three months? They stop posting because they worry about sabotaging their own content. What I do at Wojood is allow the client to write the content themselves, but I will guide them every step of the way.”
During her speech, Abudawood shared her perspective on working in the media.
“I care about the impact more than the number of viewers. No one knows how far one can reach, I want to impact as many people as possible. I see it as my responsibility to share my knowledge and see who it impacts.”
One of her posts had a 30-day decluttering exercise, starting with one’s room and ending with the mind.
“Tabseet means minimalism. Unfortunately some people take it to the extreme and sell everything — this happens abroad — and keep only the things they need. When I thought about this, Zuhd (the act of detachment) came to mind,” she said.
“The idea we have about Zuhd is usually an old man who has very little and is content with what he has. I started researching and found a quote by Ali ibn Abi Talib: ‘Detachment is not that you should own nothing, but that nothing should own you.’ This means that I don’t have to own so little, it means that nothing is supposed to have any power over me.”
Decluttering is important because it helps one differentiate between what they want and what they need, she said.
“Minimalism plays a role in all aspects of life. From a social perspective, I exited many WhatsApp groups that I don’t need. Another example is zero waste, we don’t need straws to drink anything. It’s harmful for the environment and I don’t need it. Detachment is needed in all areas of life, from objects to money to relationships.”


Organization of Islamic Cooperation says Florida shooting does not represent tolerant values of Saudis

Updated 59 min 44 sec ago

Organization of Islamic Cooperation says Florida shooting does not represent tolerant values of Saudis

RIYADH: The Organization of Islamic Cooperation (OIC) expressed Saturday sorrow over the shooting in Florida that killed three and injured several others.

The shooting by a Saudi aviation student took place at the US naval base in Pensacola, Florida. The attacker was shot and killed by police.

The organization condemned the attack in a statement, and stressing that the shooter did not represent the tolerant Islamic values of the Saudi people and all Muslims who believe in “tolerance and moderation.”

The Secretary-General of the OIC, Yousef Al-Othaimeen, offered condolences to the families of the victims and expressed his wishes for a speedy recovery for the injured.