TheFace: Roaa Saber, CEO and founder of Miss Feionkah

Updated 06 December 2019

TheFace: Roaa Saber, CEO and founder of Miss Feionkah

I was born in a well-rooted and highly educated family in Jeddah. I am the eldest of three siblings and a mother of three boys. My grandfather on my mother’s side, Sadaqah Shaikh, is my mentor and role model. 

He was a member of the board of directors at Saudi Fransi Bank, one of the few who spoke French fluently at the time, and a successful businessman in the field of medical supplies. 

My other grandfather, Hussain Saber, was an author and writer in Jeddah in the 1970s. My father Saud Saber, whom I have always admired, worked at Saudi Aramco. 

He and my mother, Basmah Shaikh, traveled together and lived in various countries, which enabled them to experience different cultures and cuisines.

As a little kid I heard stories about my grandfathers, and observed the art of my mother’s cooking and her mixing of different cuisines with love. 

The energy and success I saw in my father influenced me greatly. My maternal grandfather used to teach me the alphabet and the art of business management. 

All these influences made me the person I am, and inspired my luxury chocolate business Miss Feionkah, which I founded in 2009. With a team of more than 19 female staff members, Miss Feionkah manufactures and distributes its products all over the Kingdom, including to big companies, private jets and airlines. I learned the art of chocolate-making from Belgian chefs, and I added Saudi flavors. My goal is to reach the global market.

I am also a member of the Young Women’s Business Council in the Eastern Province’s Chamber of Commerce. I live by the motto “just do it,” and strongly encourage all fellow female entrepreneurs to do the same. If you are passionate about something, just go for it. 

Throughout my career, I have learned that resilience and a positive mindset are half the battle, and you never know what you are capable of until you try.


Saudi Arabia welcomes Egypt’s new initiative for Libya

Updated 16 sec ago

Saudi Arabia welcomes Egypt’s new initiative for Libya

  • The Kingdom urged both the LNA and the GNA to implement a cease-fire immediately
  • Saudi Arabia also urged both to start negotiating under the auspices of the UN in order to establish safety and security in Libya and protect it from foreign interference

RIYADH: Saudi Arabia welcomed Egypt’s new initiative for Libya and president Abdel Fattah El-Sisi’s call for a cease-fire in the country on Saturday.
The Kingdom also welcomed all international efforts aiming to stop the fighting in Libya and encouraged negotiations based on the initiative, called the “Cairo declaration,” and recommendations made at the Geneva and Berlin conferences on Libya.
The Kingdom urged both eastern commander Khalifa Haftar’s Libyan National Army (LNA) and the rival Government of National Accord (GNA) to implement a cease-fire immediately.
Saudi Arabia also urged both to start negotiating under the auspices of the UN in order to establish safety and security in Libya and protect it from foreign interference.