Imaan Hammam rides the NYC subway for Moschino

Egyptian-Moroccan model Imaan Hammam opened and closed the Moschino Pre-Fall 2020 show. AFP
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Updated 11 December 2019

Imaan Hammam rides the NYC subway for Moschino

  • Moschino's first catwalk show in New York took place at the Transit Museum
  • Egyptian-Moroccan model Imaan Hammam opened and closed the subway-inspired runway

DUBAI: For Moschino’s first catwalk show in New York — the brand typically shows in Milan — creative director Jeremy Scott chose to present the Italian label’s pre-fall 2020 collection at New York’s Transit Museum, with oversized Moschino Metrocards as the show invitations.

Show-goers were provided a car and a seat number within the Downtown institution housing artefacts of commuter systems, which is located two miles from Pratt University where Scott studied, and they buckled in for a show that was certainly a ride.

The runway show’s soundtrack opened with the familiar screeching of a train pulling in followed by the recording “Stand clear of the closing doors, please,” before hip-hop music began blasting through the speakers.

Opening the show was Moroccan-Egyptian model Imaan Hammam, who strutted down the museum’s platform through two rows of vintage subway cars. The first look of the collection was a cozy, grey tracksuit boasting oversized zippers that was paired with a fur stole, piles of gold chains and the quintessential New York footwear, Timberland boots.

 The Netherlands-bred beauty also closed the show, wearing a slinky, plunging gown that was dripping with embellishments. Naturally, the eveningwear was accessorized with an oversized Moschino boombox.

The 23-year-old joined the likes of supermodels Winnie Harlow, Yasmin Wijnaldum, Joan Smalls and Halima Aden, who all strode down Scott’s subway-runway in front of a star-studded front row that included American singer Kacey Musgraves, “Euphoria” star Storm Reid and “Riverdale” actress Madelaine Petsch. Each catwalk model sported temporary ink crafted by celebrity tattoo artist Jonboy.




Halima Aden donned a graphic, white suit covered in illustrations and an oversized ball-cap over her hijab. AFP

For her part, Somali-American model Aden, who was born in a Kenyan refugee camp, donned a graphic, white suit covered in illustrations and an oversized ball-cap over her hijab.

According to the show notes, Moschino’s pre-fall 2020 collection is meant to hit all the stylistic nuances of the Big Apple. This resulted in a lineup of stacked, nameplate gold chains, oversized baseball caps, XXL gold watches, platform boots that laced up the leg, vibrant windbreakers and beaded eveningwear that’s sure to costume Scott’s loyal celebrity clients such as Katy Perry and Nicki Minaj on red carpets in the months to come. 


Alternative artists Freek, Karrouhat drop surprise new singles

UAE-based rapper Freek released a new music video this week. (Instagram/@freektv)
Updated 29 March 2020

Alternative artists Freek, Karrouhat drop surprise new singles

DUBAI: You may be familiar with Freek, one of the biggest Arabic drill artists to come from the region, and this weekend, the rapper unveiled his latest music video for “Mush Fathi” – which means “I’m busy” in Arabic.  

The setting is a roof top, the dress code is luxury streetwear and the message is clear: The artist is indeed busy. 

Between churning out new music, the Somali artist, who was born Mustafa Ismail in the UAE, can be credited for pushing the sub-genre of hip hop, which was popularized by Chicago rapper and Kanye West co-signee Chief Keef, to the forefront in the Arab world. His unique sound, which combines Arabic lyrics with menacing trap-influenced beats, has landed him slots at acclaimed festivals including Sole DXB and the Abu Dhabi Grand Prix.

In his ongoing pursuit of pioneering the sub-genre of hip hop in the Middle East, he has garnered a legion of fans that extend beyond the Gulf. A quick scroll through the YouTube comment section of his widely-viewed music videos reveals a following that encapsulates Libya, Egypt, Sudan, Jordan and even goes as far as Canada.

And Freek wasn’t the only UAE-based artist to drop a new music video this week. Kuwait-born DJ and model Basil Al-Hadi, who goes by the moniker Karrouhat, also treated his fans to a surprise new musical release. The DJ posted the clip for “Nefsi Aghaneelik” on YouTube on Saturday.