VAIO Corporation is back in Saudi Arabia with the launch of its new range of laptops, with Nexstgo Company Limited. This license agreement between Hong Kong-based Nexstgo and Japan-based VAIO Corporation includes manufacturing, sales and marketing as well as servicing of VAIO laptops under the VAIO trademark in Hong Kong, Macau, Malaysia, Singapore, Taiwan and now in Saudi Arabia.
Commenting on the comeback, Alex Chung, CEO, Nexstgo Company Limited, said: “We are excited to bring VAIO back in Saudi Arabia. VAIO has always been a market leader for its stylish and durable range of laptops. With the launch, we aim to expand our distribution network in the Middle East region and clock a phenomenal growth by 2020. We are honored to be VAIO’s key partner in the Middle East, where we will participate in sales and marketing, and work together with VAIO to rebuild its brand position in Saudi Arabia.”
“It is with great happiness and excitement that we announce Modern Electronics Co. Ltd.’s partnership with Nexstgo on VAIO’s comeback in the Saudi market,” said Wajih Beiruti, CEO, Modern Electronics Co. Ltd. “From the same company who first brought VAIO to the Kingdom, VAIO laptops are now back across the Kingdom at select Modern Electronics’ flagship showrooms. Positioned in the most preferred space, the laptops are ready to provide a new generation of users an opportunity to immerse themselves in the VAIO experience.”
Hayashi Kaoru, director, VAIO Corporation, said: “We are delighted to bring back the familiar VAIO brand to the hands of customers in the Middle East region. I would like to thank Nexstgo for their support throughout this journey. We both hope to continue the momentum by further strengthening our business pillars of strong product lineup, robust distribution network and innovative marketing. We are confident about the successful re-introduction and expansion of VAIO’s business in the Middle Eastern market.”
