Saudi Arabia's Qiddiya reveals giant mountainside projection

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Updated 26 January 2020

Saudi Arabia's Qiddiya reveals giant mountainside projection

  • QIC’s outdoor display, which uses 84 projectors, was showcased in a three-minute video

RIYADH: The Tuwaiq mountains provide the dramatic backdrop for a new giant digital display from the Qiddiya Investment Company (QIC).

Qiddiya, located 40 km west of Riyadh, is referred to as Saudi Arabia’s future “capital of entertainment, sports and the arts,” and QIC is a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund.

QIC’s outdoor display, which uses 84 projectors, was showcased in a three-minute video that tells the evolution of the mountains from the ice age right through to the scheduled opening of the Qiddiya project in 2023.

“We received a great reaction when we first used projection to illustrate the potential of Qiddiya at our groundbreaking ceremony,” said Qiddiya CEO Michael Reininger. 

“This inspired us to create an enhanced and sophisticated light show that uses the latest audio-visual technology that, once again, highlights how Qiddiya is set to become the Kingdom’s capital of entertainment, sports and the arts. The projection display will continue to illuminate the skies above Qiddiya and we hope to work with other Saudi entities to explore how best to use this valuable tool in the future for mutually beneficial purposes.”

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Display covers 32,000 square meters.

The digital display was used at the closing ceremony for the 2020 Dakar Rally to see how it worked under real-event conditions and featured a 150-meter- high Qiddiya logo. 

It was used to unveil the G20 logo in December last year, interspersed with images of the Saudi flag, profiles of King Salman and Crown Prince Mohammed bin Salman, as well as the chairman of the board of directors of Qiddiya.

The entire display covers approximately 32,000 square meters and, over the last four months, a team of more than 80 technicians have worked around the clock to install the technology.    

Saudis spend $30 billion on tourism abroad every year. By providing new entertainment options for citizens and residents in the Kingdom, the Qiddiya project aims to redirect some of the overseas tourism spending back into Saudi Arabia.

This goal also supports the Vision 2030 objective to increase spending within the Kingdom on culture and entertainment activities, from about 3 percent of household income to 6 percent.


UK Ambassador welcomes appointment of first Saudi woman as cultural attache

Updated 9 min 58 sec ago

UK Ambassador welcomes appointment of first Saudi woman as cultural attache

  • Fatani was appointed as one of the Kingdom’s first female cultural attaches
  • She holds a doctorate in pharmacology and toxicology from the University of Strathclyde

RIYADH: Britain’s ambassador to Saudi Arabia on Thursday welcomed the appointment of Dr. Amal bint Jameel Fatani as cultural attaché to the UK.

Fatani was appointed as one of the Kingdom’s first female cultural attaches by the Saudi Minister of Education Dr.Hamad bin Mohammed Al Al-Sheik earlier this month.

Ambassador Neil Crompton tweeted Thursday: “#Congratulations to Dr Fatani @FataniAmal for her appointment as Cultural Attaché to the #UK. Delighted she is a UK alumni herself. Wishing her the very best in her new role and looking forward to strengthening the people to people links between the UK and Saudi Arabia.”

Fatani holds a doctorate in pharmacology and toxicology from the University of Strathclyde. She obtained her master’s and bachelor’s degrees in pharmacology and toxicology from the College of Pharmacy at King Saud University (KSU), where she is currently an associate professor.

She has previously worked at the Ministry of Higher Education and KSU, and was among the first female pharmacy graduates in the Kingdom.

After receiving her doctorate she was appointed vice chair of the pharmacology and toxicology department. She is the first female dean of the nine scientific and medical colleges, and has worked with the rector, deputies, and deans of male colleges to build a unified strategic plan for gaining accreditation, a higher global ranking, and implementing best international practices in higher education.

Saudi Arabia and the UK have an important and long-standing relationship, strengthened through the strong individual connections that Saudis enjoy with the UK through their attendance at academic institutions. Hundreds of Saudi scholarship students have graduated from top UK educational institutions.

The two countries are key strategic partners in the Kingdom’s Saudi Vision 2030 reform plan, and have reaffirmed their commitment to building and developing trade and investment as well as achieving shared prosperity for their citizens.