Diriyah Gate Development Authority appoints chief marketing, communications officer

Danielle Atkins will build and lead the marketing, communications and entertainment division of the DGDA. (Supplied)
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Updated 12 February 2020

Diriyah Gate Development Authority appoints chief marketing, communications officer

  • Danielle Atkins: Diriyah is the birthplace of the Kingdom and a symbol of the beauty, generosity and resilience of the Saudi nation and its people
  • Atkins: The vast scale of the DGDA project, and the potential to build and empower communities across the region, are hugely exciting for me

RIYADH: Danielle Atkins has been appointed chief marketing and communications officer of the Diriyah Gate Development Authority (DGDA).

Now in the execution phase of its 7.1 million square meter masterplan, Diriyah Gate represents one of the most important Saudi giga-projects currently in development.

It is a key element in the Vision 2030 reform plan’s aim to modernize the Kingdom, engage Saudi citizens and welcome guests from all over the world.

Atkins will build and lead the marketing, communications and entertainment division of the DGDA, with a view to placing the Kingdom’s historic hub firmly on the map as a leading destination for culture and leisure both in Saudi Arabia and on the global stage.

Her team will be responsible for showcasing more than three centuries of Saudi Arabia’s rich history, and creating new narratives to illustrate the transformation across multiple disciplines spanning arts and culture, entertainment, tourism and hospitality.

“Diriyah is the birthplace of the Kingdom and a symbol of the beauty, generosity and resilience of the Saudi nation and its people. I’m hugely excited and honored to be part of a team at the forefront of realizing Vision 2030,” she said. 

“The vast scale of the DGDA project, and the potential to build and empower communities across the region, are hugely exciting for me. This is a dream role because it encapsulates my passion to inspire a new generation of women in leadership roles in Saudi Arabia, and to preserve and promote the amazing heritage and culture of Diriyah by showing it to the world.” 

Her appointment further reinforces the new wave of progressive female leadership in the Kingdom, in line with its rapid transformation and vision to equip women with vocational skills.

Key to the success of this ambition is to encourage the appointment of talented women into senior leadership roles, who can act as mentors and nurture female talent in in the workplace across the Kingdom. 

“I’m delighted to welcome yet another world-class female talent to the (DGDA) team. With the support of top-tier visionary team members who embody the mission of the organization, we can continue our success creating one of the world’s greatest tourism destinations, cultural icons and gathering places,” said CEO Jerry Inzerillo.

“Dany did a brilliant job at Kodak and Beats by Dre, and I look forward to her contribution to the DGDA family. Dany also is a shining role-model for women empowerment and mentorship, which is one of the cornerstones of Vision 2030.”

Previously, Atkins served as Kodak’s chief brand and marketing officer during the brand’s turnaround, spearheading global marketing initiatives, pivoting Kodak into new categories, and delivering increased revenue across the company’s commercial and consumer businesses.

Prior to Kodak, she played an integral role at Beats by Dre, where she was at the forefront of scaling the brand in Europe, the Middle East and Africa.

She held senior marketing positions at Nokia, PricewaterhouseCoopers and Innovision, where she was responsible for dressing London for the 2012 Olympic Games, including the installation of the Olympic Rings on Tower Bridge. Atkins is from the UK and holds a BA from University College London.


Saudi Arabia’s Alkhobar becomes international role model for business continuity

Sultan Al-Zaidi (L) and Fahad Al-Jubeir.
Updated 21 September 2020

Saudi Arabia’s Alkhobar becomes international role model for business continuity

  • Alkhobar has pushed for a paperless municipality and emphasized the introduction of online services for residents

JEDDAH: Alkhobar municipality, along with Europe’s largest industrial manufacturing company Siemens, has been hailed as a role model for management excellence and business continuity.
The municipality has been awarded international certification for its excellence in managing crises and risks under difficult circumstances, in recognition of its administrative achievements during the COVID-19 pandemic.
Quality Austria (QA) awarded Alkhobar Municipality and Siemens with ISO 22301 and ISO 9001 certificates, which are concerned with business continuity management, especially during the pandemic.
ISO (International Organization for Standardization) is an independent and nongovernmental body. Its standards are internationally agreed by experts and are seen as the best way of doing something.
Alkhobar has pushed for a paperless municipality and emphasized the introduction of online services for residents.
Its mayor, Sultan bin Hamid Al-Zaidi, said that the municipality’s ISO achievement was in line with achieving the goals of the Eastern Province municipality. He added that the aim was to make Alkhobar a distinguished city, like other places in the province.
The Mayor of the Eastern Province, Fahad bin Mohammed Al-Jubeir, said that municipalities were keen to implement the most advanced administrative systems and provide the best services to beneficiaries.
“This comes in line with the objectives of municipal transformation, part of the National Transformation Program 2020 of the Kingdom’s Vision 2030 reform plan which states that the Kingdom, with its outputs and services, should provide an international role model of quality and mastery, and raise the level of services provided by services and economic development agencies and enterprises,” Al-Jubeir told Arab News.

HIGHLIGHT

Business continuity was primarily done through strategic planning and taking into account the different local factors and needs of provinces and municipalities.

He added that the municipality had launched initiatives and programs seeking to make the Eastern Province and its governorates pioneers in administrative and service qualities, as well as improving public services.
According to QA’s regional manager, Dr. Mohamed Hassan, business continuity was primarily done through strategic planning and taking into account the different local factors and needs of provinces and municipalities.
“These instructions are then transformed into applicable programs and strategies at the amana (provincial government) level,” he wrote in an article. “Since the Eastern Province is, in this respect, the leading province in the Kingdom, the guidelines are finalized in consultation with the EP’s mayor, Fahad Al-Jubeir.”
The article gave examples of Alkhobar’s strategic emergency plans and said it had made arrangements with companies such as Al-Yamama for the prevention of damage from flash floods or storms.
It added that other public contractors, such as Nabatat, ensured that green spaces and parks in the city remained relaxing destinations for people, even on exceptionally hot summer days.
“A successful example of service digitization is the Balady software, which makes all municipality services available to citizens online. Moreover, the Balagat software offers a service in which complaints and suggestions from citizens can be reported and followed up online,” the article said. “If a complaint is not solved within 24 hours, it is automatically forwarded to the mayor of the Eastern Province, Al-Jubeir.”
The ministry’s foresight in initiating plans and preparations, the online software systems used and the high-quality standards in the municipality all helped in increasing the effectiveness of the business continuity management system.