BEIJING: Chinese automaker Geely has launched a service for customers to buy cars online and have them delivered directly to their homes, in a bid to drum up sales as the coronavirus outbreak prompts buyers to stay away from showrooms.
Other carmakers like Tesla, BMW and Mercedes-Benz have also started to promote products heavily online in recent weeks, as authorities warn people to stay away from public places.
Consumers could order and customize their cars on Geely’s website, it said in a statement. It will also offer test drives where potential consumers will be able to arrange a drive starting from their home address in coordination with local dealerships.
The coronavirus has killed 2,236 people and infected over 75,400 in mainland China, and strict public health measures to contain its spread have curbed business and consumer activity.
Sales of passenger cars in China, the world’s largest auto market, plunged 92 percent in the first 16 days of February compared with the same period a year earlier, data from one industry group showed.
Victor Yang, a senior official at Geely, told Reuters promoting online sales would allow automakers to directly reach customers, and help them build experience should they want to continue to do so in future.
Geely, which is China’s most globally-known automaker thanks to its investment in Volvo and Daimler, said that car production in February is around one-third of its usual monthly output, but around 90 percent of workers will return to work by the end of this month, Yang said, adding the automaker has bought facial masks for workers and dealers.
Geely has partnered with third-party online sales platforms including Tmall, JD.com and Suning.com in the past but it is the first time the Zhejiang-based automaker is selling cars through its website. Tesla, which is building cars from its $2 billion factory in Shanghai, has been promoting online sales for years.
Nationwide car sales are likely slide more than 10 percent in the first half of the year due to the outbreak, and 5 percent in total, provided the epidemic is effectively contained by April, the China Association of Automobile Manufacturers (CAAM) told Reuters last week.