Saudi Tourism Ministry unveils new logo

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Updated 27 February 2020

Saudi Tourism Ministry unveils new logo

  • The logo reinforces the Ministry of Tourism’s aim to achieve the goals of the national tourism strategy

RIYADH: The Ministry of Tourism has unveiled its new logo, which embodies the slogan “Hello World,” a day after the initiation of the new ministry.

The design’s lines and vibrant colors were inspired by the color of the Saudi flag and incorporates the Kingdom’s map.

The new slogan’s reveal coincided with the launching of the new Saudi tourist visa to visitors from all over the world, granting citizens of 49 countries access to the Kingdom, either online or upon arrival. 

It also applies members of the Schengen area visa, US visa and UK entry visa, provided travelers have used their visa to reach these countries first, using a national air carrier to reach the Kingdom where they can obtain the visa upon arrival. 

The logo reinforces the Ministry of Tourism’s aim to achieve the goals of the national tourism strategy, which includes increasing the sector’s contribution to national income by 10 percent, in addition to creating 1 million new jobs, and facilitating 100 million visits by tourists by 2030.


Saudi envoy to UK calls for more cooperation amid pandemic

Updated 8 min 12 sec ago

Saudi envoy to UK calls for more cooperation amid pandemic

  • Prince Khalid said the Saudi economy is performing better than some expected

LONDON: Saudi Ambassador to the UK Prince Khalid bin Bandar bin Sultan Al-Saud has called for greater cooperation between the two kingdoms amid the coronavirus crisis.

Writing in Britain’s Daily Telegraph newspaper, the envoy said Saudi Arabia and the UK “have lost too many people to the virus,” and referred to the similarities between the two nations in their moves to secure the long-term strength of their economies.

Prince Khalid said Britain and Saudi Arabia enjoy a close relationship, and he feels “very strongly that our two nations can help each other meet the challenges of these very difficult times.”

He added that many Britons work in Saudi companies and vice versa, and while the links between the two kingdoms have often revolved around business, the liberalized leisure opportunities brought about by the Vision 2030 reform plan will make for a rise in tourism and travel. 

Prince Khalid said the Saudi economy is performing better than some expected. Praising his country’s move to privatize Saudi Aramco, he said share prices in the company have reached pre-COVID-19 levels.

But as openness and thriving business and tourism relationships have grown between the Middle East and the West, the envoy expressed fears that some are threatening to use COVID-19 as an opportunity to erect barriers worldwide. 

This cannot “be the legacy of corona,” he said. “We can’t allow a division to emerge between East and West, we must all work together to build a prosperous open global trading legacy.

“Britain and Saudi Arabia, as countries that in different ways are both dependent on global trade, must work together to make sure that the world makes the right choice.”