LVMH orders 40 million masks from China for France

Naomi Campbell walking for Louis Vuitton Spring 2008 ready-to-wear. Getty
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Updated 22 March 2020

LVMH orders 40 million masks from China for France

PARIS: LVMH, the world’s biggest luxury goods group, is ordering 40 million health masks from a Chinese supplier to help France cope with the coronavirus outbreak.
The first order, for a total of 10 million masks, will be delivered in coming days, LVMH said in a statement on Saturday. This initial batch will be given to the French health service for distribution to those in need early next week.
The rest of the order, on which LVMH cooperated with the French government, will be funded by the state and should be delivered in coming weeks.
LVMH, owner of brands such as Louis Vuitton and Christian Dior and controlled by France’s richest man Bernard Arnault, is already producing and delivering free-of-charge hand sanitizer to French hospitals.
“In order to secure this (mask) order during an extremely tense period and to ensure that the production begins today, Bernard Arnault arranged for LVMH to finance the whole of the first week of deliveries, amounting to 5 million euros ($5.4 million),” the group said.
Countries around the world are struggling to deal with the biggest public health crisis since the 1918 influenza pandemic, with medical supplies and protective gear in short supply.
Many health professionals in France have criticised the shortages as the country fights coronavirus and entered a unprecedented lockdown on Tuesday.


Missing your salon? How to care for your hair while you #StayHome

We speak to a hair expert on the dos and don’ts of at-home hair care. (File/Instagram)
Updated 30 March 2020

Missing your salon? How to care for your hair while you #StayHome

DUBAI: As salon-goers face the closure of spas, salons and barbershops, we speak to Haneen Odeh, founder of UAE’s Snob salon for her take on the dos and don’ts of at-home hair care.

Many men and women who rely on salon visits to keep their lengths healthy could be left wondering what to do between now and their next visit to a professional hair stylist. But just as important is what not to do (read: DIY trim job) to avoid ruining your hair and having to impose your own personal period of self-isolation once the pandemic is over due to a ruined haircut you tried to pull off in the bathroom mirror.

Don’t bleach your own hair
“For those who usually go to the salon to dye their lengths blonde, roots may be starting to show now. And while it might be tempting, I would strongly urge to not bleach your own roots. Lightening dark hair is a very complex multi-step process that requires years of experience and professional grade products only available at salons. Bleaching your hair incorrectly might result in burning and damaging your hair. Instead, opt for a root spray such as the L'Oreal Paris Magic Root Cover Up Concealer Spray. Otherwise, you can always conceal your dark roots with a headband or try wrapping your hair up with a scarf.” 

Do deep conditioning treatments
“Use this time to nourish your hair with a deep conditioning treatment. A lot of people simply apply it in the shower on wet hair for a few minutes and call it a day, but that way means that your lengths aren’t getting the full benefits of the product. Think of hair like a sponge, when it’s wet, it’s already full of water and cannot absorb anything more. So to make sure the product is fully absorbed into your locks, towel dry your hair after shampooing and then apply the treatment. Leave it on for 15-20 minutes and then rinse. You’ll see a huge difference.” May we suggest The Let It Go Circle hair mask from Davines, which is designed to boost hydration and revitalize dry and brittle strands?  

Don’t pick up the scissors
“When you’re bored, it might be tempting to pick up the scissors but, and I can’t stress this enough, don’t trim your own bangs or make any big changes to your hair cut on your own. It will inevitably go wrong and you will end up paying more to get it fixed in the long run. Try out some new hairstyles instead. There are plenty of tutorials on YouTube so experiment a little and get your hair professionally cut once it’s safe to do so.”

 Don’t over wash
“The more you wash your strands, the more you strip the scalp of its natural oils, and that in turn makes the scalp produce even more oil, which causes you to wash your hair more often — and the cycle goes on and on. Now is the perfect opportunity to give your lengths a break and cut down on the washing. Your hair might get oily, but once the adjustment period is over, you will notice that it will require less frequent washing.”

Do try scalp treatments
“Too often, we pay attention to the lengths of our hair and give our scalp no attention. But caring for your scalp improves the overall health of your tresses, stimulates hair growth and gets rid of dandruff due to product buildup. Scalp treatments range from serums to salt scrubs, so pick a product that suits your hair needs. Le Labo's basil-scented Scrub Shampoo uses black sea salt and menthol to clear away dirt and cool scalps down.”