Influencer Nadya Hassan celebrates her 30th birthday in style at home

Dubai blogger Nadya Hassan celebrated her birthday this week. (Instagram)
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Updated 04 April 2020

Influencer Nadya Hassan celebrates her 30th birthday in style at home

DUBAI: Dubai-based influencer Nadya Hassan turned 30 on Friday and the style and travel blogger found a way to celebrate her landmark birthday in spite of the country-wide stay-at-home mandates due to the coronavirus pandemic. 

“Happy 30th to me. I was meant to be in Vegas today to bring in my 30th but here we are,” wrote the fashion star on Instagram, alongside a series of snaps of her birthdays throughout the years. 

Indeed, celebrating her big day in far-flung locales appears to be an annual ritual for the newly-minted 30-year-old. In previous years, Hassan has rung in her special day in exotic destinations such as Tokyo and Havana. This year was scheduled to be no different, until the coronavirus affected her travel plans.

However, the influencer didn’t let spoiled vacation plans put a damper on her milestone birthday. Hassan took to her Instagram Stories to provide a sneak peek of how she decided to celebrate her big day, uploading videos and snaps for her 212,000 followers.

“Quarantine birthday! Got dressed up for my 30th and why not?” she wrote alongside a picture of herself wearing a silver, sequined gown and metallic earrings. 

Another video sees the blogger blowing out a stack of candle-lit macarons while surrounded by balloons. 




The region’s fashion set took to social media to pay tribute to Hassan on her special day. 

The region’s fashion set took to social media to pay tribute to Hassan on her special day. 

“Happy birthday baby girl,” wrote Iraqi influencer Deema Al-Asadi. Ahmed Dabbas also shared a heartfelt birthday post, writing “Happy birthday Queen N. Love you and miss you so much.”


UAE brand’s fresh approach to skincare looking good for future

Having lived in Dubai for more than seven years, Kathryn Jones learned a lot about the Middle Eastern market and the needs of people who live within the region. (Shutterstock)
Updated 25 May 2020

UAE brand’s fresh approach to skincare looking good for future

DUBAI: Skincare products can quite often sit on shelfs or in delivery vehicles for weeks and months, stored in unsuitable conditions.

And despite brands promoting them as organic and natural, some customers might question the effectiveness of products left lying around for long periods after being produced.

However, Kathryn Jones, founder of the UAE-based brand Kathryn Jones Hand Blended Serums, or KJ Serums for short, told Arab News how her company created fresh products every month for customers.

Jones, who is originally from Wales, in the UK, launched KJ Serums in 2017 and started her brand “out of necessity.” (Supplied)

“The concept of a freshly-made skincare serum is something quite different and our customers have really embraced it. They appreciate it’s a fresh product that must be used up within a month when it’s at its most active and effective and repurchased – almost like a food stuff,” she said.

Jones, who is originally from Wales, in the UK, launched KJ Serums in 2017 and started her brand “out of necessity.”

She added: “I simply could not afford the prices of some of the top skincare brands but still wanted excellent results.”

With her background in the biopharmaceuticals industry, she started experimenting and developing her own formulas. “The core proposition is ‘hand blended’ because that’s how it all started, by hand blending and perfecting the serum formulas myself here in the UAE,” she said.

Having lived in Dubai for more than seven years, the entrepreneur learned a lot about the Middle Eastern market and the needs of people who live within the region.

“Our climate here is extreme often for eight months or more of the year, especially in the Gulf region. A lot our customers will ask for a product that reduces oiliness and sheen on the skin and are reluctant to purchase products that contain a lot of oils, or are very heavily moisturizing,” Jones added.

The businesswoman believes the Middle East market is “wonderfully diverse” with different attitudes and expectations toward skincare products.

“Of course, this is a challenge to develop effective products which can address many different skin types and issues, but the market is truly receptive to new concepts,” she said.

Jones pointed out that with the current lockdown situation due to the ongoing spread of the coronavirus disease (COVID-19), people had more time to care for their skin.

“The coronavirus pandemic has obviously confined us to our homes, and, given the steady increase in the number of enquiries we are receiving, it suggests consumers currently have more time to consider their online skincare purchases and perhaps have more time to invest in an effective routine,” she said.

On whether the COVID-19 outbreak would change the future of the skincare industry, Jones added: “I think that many consumers, either through necessity or out of a desire to support local brands might have chosen to source their products from different manufacturers and therefore brand loyalties may have been affected to a certain extent.”