Lebanese designer Eli Mizrahi’s latest campaign is shot in AlUla and stars Kate Moss

Lebanese designer Eli Mizrahi’s latest campaign is shot in AlUla and stars Kate Moss
Eli Mizrahi launched his brand in 2019. (Instagram)
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Updated 07 July 2020

Lebanese designer Eli Mizrahi’s latest campaign is shot in AlUla and stars Kate Moss

Lebanese designer Eli Mizrahi’s latest campaign is shot in AlUla and stars Kate Moss

DUBAI: Supermodels from around the world have joined forces to star in Lebanese designer Eli Mizrahi’s latest campaign, shot in Saudi Arabia’s AlUla, Vogue Arabia revealed on Monday. 

The fall 2020 campaign – for the designer’s New York-based label Mônot – features catwalk stars like the British Kate Moss, Italian Mariacarla Boscono, South African Candice Swanepoel, British Jourdan Dunn, American Amber Valletta, Chinese Xiao Wen and British-Sudanese Alek Wek.

 
 
 
 

 
 
 
 
 
 
 
 
 

Bringing to life the first ever Mônot campaign was a collaborative creative effort. So I want to give a shout out to all of the amazing, incredibly talented people who brought my vision to life. Kate the Great, you showed me just what a you are. You trusted me and jumped blindly into this project. You gave it your heart and soul and you were the keystone to making this campaign a success. Alek, Amber, Candice, Jourdan, Mariacarla, and Xiao Wen you embody the inclusive cross-cultural swath of empowered women that Mônot wants to dress. Thank you for flying in from all over the world to be part of this passion project. Luigi & Iango the incredible images and film you created for this campaign have a timeless beauty that pulls you in and makes you think. I know how much hard work you put into this project, but when you look at the results they have an effortless grace to them. And Carine I just want to say thank you for everything! Your sleek, chic, and sexy aesthetic dovetail perfectly with that of the Mônot woman. You are not afraid to tell it like it is, even when I don’t want to hear it. You keep me honest and you keep me focused. They say, there is no “I” in team but let me tell you there is an “I” in this!!! So last but not least I want to thank myself for going against the expected. For the drive and passion that I dedicated to this project. What I was able to achieve with my first campaign, as the founder of an emerging independent brand, is pretty fanfreakingtastic. And above all, I want to thank myself for not giving up on my dreams. It’s moments like these, when everyone thinks I’m crazy, that I push even harder. I always welcome a challenge. As my father always said, “Follow your dreams and you will never lose sight of your goals”. Mônot Autumn Winter 2020-21 Campaign Creative director: @elimizrahi Photography: @luigiandiango Fashion editor: @carineroitfeld Hair: @luigimurenu Makeup: @georgisandev Models: @msalekwek, @ambervalletta , @angelcandices, @jourdandunn @katemossagency, @mariacarlaboscono @jujujuxiaowen

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The models wore black and white thigh-slit flowy dresses as they walked and danced against the Kingdom’s cultural and heritage site. 

“Looking at the landscape, it is a self-reflection symbolizing what you can do. How do you view yourself? What does white represent? What does black represent?” Mizrahi told the magazine. 

 
 
 
 

 
 
 
 
 
 
 
 
 

Jo Jo Joanna #MDLBeast

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The designer, who grew up in Monaco, was first invited to Saudi Arabia for the MDL Beast festival in December. He instantly knew that Al Ula was where he wanted to shoot his next collection, he told the publication.

“I didn’t have a million bucks for this campaign,” said Mizrahi, who lived in New York and Ibiza. “But you never know until you try. I had my little army of supporters; Carine Roitfeld was on board, and I convinced the talent that they would look back on this moment — 24 hours in AlUla — as something special. Kate Moss not only came, but she was the first one on set at 5 a.m. and the last to leave.”

 
 
 
 

 
 
 
 
 
 
 
 
 

@amfar Gala in full @billionaireinternational look #amfARCannes2019

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Mizrahi launched his brand in 2019. He debuted with a “collection zero” in September in Paris.

In March, the entrepreneur-turned-designer presented his fall/winter 2020 pieces – from his first full collection for Mônot – at Paris Fashion Week. The designer’s timeless creations were inspired by artist Lucio Fontana and architect Eero Saarinen.