teamLab to set up new digital art museum in Jeddah

The new digital art museum will be called teamLab Borderless Jeddah. (Getty)
Short Url
Updated 17 September 2020

teamLab to set up new digital art museum in Jeddah

  • Ministry of Culture announces collaboration agreement with art collective to create ‘borderless museum’ in Jeddah

DUBAI: Saudi Arabia has linked up with international art collective teamLab to establish a new digital art museum in the Kingdom.

As part of the country’s Vision 2030 reform plan to diversify the economy through cultural and artistic enterprise, the collaboration will see an interdisciplinary group of specialists develop artworks for display at the museum, to be called teamLab Borderless Jeddah, by 2023.

Founded in 2001 in Japan by Toshiyuki Inoko, the interactive art collective has been dedicated to going beyond “borders” in art and the world at large.

 
 
 
 

 
 
 
 
 
 
 
 
 

#thankyou #Repost @kimkardashian ・・・ Night at the museum in Japan @teamlab_borderless

A post shared by teamLab Borderless (@teamlab_borderless) on

Its permanent exhibition titled “teamLab Borderless” was established in Odaiba, Tokyo in June 2018, and was followed by a similar display in Huangpu District, Shanghai in November 2019.

Inoko believes that the world is filled with borders none of which were originally there. He said that instead of thinking of the world and the relationship between Earth and the universe as places filled with separations, the time had come to combine science and art to move forward into a borderless world. Physical borders were those created by humans, he added.

The teamLab group of artists, creatives, architects, programmers, CG animators, and more, will set up teamLab Borderless Jeddah along the same creative lines as the museums in Tokyo and Shanghai, incorporating the latest technology to form Inoko’s vision of one borderless world.

The Jeddah center will also house a section dedicated to children, allowing kids to explore how the joint realms of science and art learning can help inspire the next generation of Saudi creatives.

The Saudi Ministry of Culture, which is supported by the Vision 2030 strategic framework and Quality of Life Program, intends the museum to become an inspiration for the Kingdom’s growing art scene.

 
 
 
 

 
 
 
 
 
 
 
 
 

Thank you for visiting #AK69 #@teamlab_borderless

A post shared by teamLab Borderless (@teamlab_borderless) on

The particular focus on the convergence of art and technology supports the Kingdom’s vision of cultural and economic diversification.

The partnership will also entail collaborations with leading international artists as well as a number of events, exhibitions, and educational experiences at the museum. There are also future plans to transport the museum and its activities to Riyadh.


Lebanese-Brazilian label presents new UAE-inspired collection at Arab Fashion Week

Updated 35 min ago

Lebanese-Brazilian label presents new UAE-inspired collection at Arab Fashion Week

DUBAI: Dubai-based label AAVVA on Thursday presented its fall-winter 2020 collection, Mother of Pearl, during Arab Fashion Week (AFW), which runs virtually until Saturday.

AAVVA was founded by Lebanese and Brazilian design duo Ahmad Ammar and Vincenzo Visciglia. The ready-to-wear label has been on the market since 2011, continuously creating stylish and avant-garde silhouettes.

The brand showcased its new pieces as part of Brazil Noble, the first ever virtual fashion event that aims to bring Brazilian fashion to the world through AFW.

The brand showcased its new pieces as part of Brazil Noble, the first ever virtual fashion event that aims to bring Brazilian fashion to the world through AFW. (Supplied)

For their latest collection, the pair were inspired by the UAE’s history and success.

“We wanted to pay tribute to the country that inspired us to start and grow to where we are today, and also mix the free-spiritedness, art, and vibe of the Brazilian design,” they told Arab News.

The new creations feature black and white looks embroidered with angelic white pearls.

“We wanted to be chic, but also since our previous collection was full of color, we were in the mood for something more muted yet extremely lavish. The pearl embroidery is not like something we’ve done before, intricate, full, and yet simplistic in essence,” they said.

For their latest collection, the pair were inspired by the UAE’s history and success. (Supplied)

The designers said the collection was “empowering and unique” because they “placed importance on volume and movement to enhance the female silhouette, a signature of our design element.”

Has the coronavirus disease (COVID-19) pandemic affected AAVVA’s design process? Yes, is the answer.

“We think the pandemic has affected everyone and all walks of life,” they said. “We were blessed to be in the UAE – a country that is so involved in the welfare of its people. The country took amazing measures to protect its people. While the world around us shut down, we were still able to work slowly but surely amidst the lockdown.

“The measures held us back from sourcing fabrics internationally, or getting the work done on the pieces as we usually do – but we still created a collection that we are proud of and that definitely brought a smile to many faces,” they added.

They noted that since the virus outbreak, businesses and the fashion industry had become more digitalized.

“Fashion has been shot into digital space and it is proving a fascinating journey. While people in fashion are aware of what they are missing – the emotional and storytelling impact of real fashion shows – we have to adjust to the new alternatives. As they say, ‘the show must go on.’”