teamLab to set up new digital art museum in Jeddah

The new digital art museum will be called teamLab Borderless Jeddah. (Getty)
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Updated 17 September 2020

teamLab to set up new digital art museum in Jeddah

  • Ministry of Culture announces collaboration agreement with art collective to create ‘borderless museum’ in Jeddah

DUBAI: Saudi Arabia has linked up with international art collective teamLab to establish a new digital art museum in the Kingdom.

As part of the country’s Vision 2030 reform plan to diversify the economy through cultural and artistic enterprise, the collaboration will see an interdisciplinary group of specialists develop artworks for display at the museum, to be called teamLab Borderless Jeddah, by 2023.

Founded in 2001 in Japan by Toshiyuki Inoko, the interactive art collective has been dedicated to going beyond “borders” in art and the world at large.

 
 
 
 

 
 
 
 
 
 
 
 
 

#thankyou #Repost @kimkardashian ・・・ Night at the museum in Japan @teamlab_borderless

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Its permanent exhibition titled “teamLab Borderless” was established in Odaiba, Tokyo in June 2018, and was followed by a similar display in Huangpu District, Shanghai in November 2019.

Inoko believes that the world is filled with borders none of which were originally there. He said that instead of thinking of the world and the relationship between Earth and the universe as places filled with separations, the time had come to combine science and art to move forward into a borderless world. Physical borders were those created by humans, he added.

The teamLab group of artists, creatives, architects, programmers, CG animators, and more, will set up teamLab Borderless Jeddah along the same creative lines as the museums in Tokyo and Shanghai, incorporating the latest technology to form Inoko’s vision of one borderless world.

The Jeddah center will also house a section dedicated to children, allowing kids to explore how the joint realms of science and art learning can help inspire the next generation of Saudi creatives.

The Saudi Ministry of Culture, which is supported by the Vision 2030 strategic framework and Quality of Life Program, intends the museum to become an inspiration for the Kingdom’s growing art scene.

 
 
 
 

 
 
 
 
 
 
 
 
 

Thank you for visiting #AK69 #@teamlab_borderless

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The particular focus on the convergence of art and technology supports the Kingdom’s vision of cultural and economic diversification.

The partnership will also entail collaborations with leading international artists as well as a number of events, exhibitions, and educational experiences at the museum. There are also future plans to transport the museum and its activities to Riyadh.


Meet the hijabi fashion blogger redefining modest style

Updated 19 October 2020

Meet the hijabi fashion blogger redefining modest style

DUBAI: With their chic, modest style and unprecedented flair for makeup, a new crop of Instagram stars are irrevocably redefining the hijab. Rana Ellithy, who recently popped up on our radar, is certainly one to watch. 

The 21-year-old became an Instagram sensation in less than a year, garnering almost 100,000 followers in mere months after uploading a styling video on Instagram in April. “I was really not expecting that video to blow up like that,” she shared with Arab News. “I did it just for fun, but I got some really positive feedback,” she added, stating that some young women even messaged her to tell her they felt inspired to wear the hijab because of her video.

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Do I look tall?

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Ellithy was born in Egypt and brought up in the UK. The business consultant, who graduated last year, now splits her time between London and Cairo. It was in the former where the stylist and influencer decided to take blogging more seriously. “I was bored during quarantine in London,” she explained. “So, I started taking more pictures and videos and uploading them on Instagram.”

The stylist believes the reason that her videos and photographs were able to resonate with so many people so quickly is because of her ability to effortlessly take readily-available pieces and basics from Zara and H&M and create chic outfits that her Gen Z followers can easily reinterpret.

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Rare pic without my sunglasses

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“I always felt like there was a gap of modest bloggers around my age,” Ellithy shared. “Their fashion taste is very good, but it’s not personally what I would wear. I try to stick to everyday basics because that’s what girls my age like,” she said, adding that some of her go-to brands are Egyptian labels Emma, a headscarf brand, and Zoella. 

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Bright Bright

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Fortunately, Ellithy’s foray into the world of social media has been smooth, with her only obstacle being balancing her full-time corporate job with blogging. “It’s really hard to balance the two,” she admits. “There’s a lot of expectation on me to post consistently, so I try to film as much content as I can on the weekends,” she said.

However, she revealed that she will eventually pursue her love for fashion full-time and even has plans to roll-out her very own online concept that focuses on everyday basics for modest dressers.